Small Businesses Had Facebook’s Attention On Saturday
Black Friday was followed by Small Business Saturday, and Facebookers made sure that their friends and followers knew about it.
A spokesperson for the company shared some related stats.
Mentions related to Small Business Saturday were 1,200% higher on 11/30 compared with the week leading up to it, we’re told. #smallbusinesssaturday was the hashtag with the biggest jump in usage on that day, up 2300% over the daily average in the week leading up to it.
“Shop Small” related mentions also saw a big jump on Small Business Saturday (vs. the previous week’s daily average), the spokesperson says. “shop small” saw a 550% increase while #shopsmall saw a 900% increase.
The top 5 demographics buzzing about Small Business Saturday on Facebook were:
1. Women 25-34
2. Women 35-44
3. Women 45-54
4. Women 18-24
5. Men 25-34
The top 10 locations were:
2. New York
3. New Jersey
8. North Carolina
There are 25 million active small business Pages on Facebook.