As a call to arms in the fight against Alzheimer’s disease, Seth Rogen and wife Lauren Miller recently held an event that raised more than $900,000 for the cause. Rogen and Miller staged the third annual Hilarity For Charity event on October 17, Friday, to raise money for efforts to combat Alzheimer’s disease and succeeded in getting donations while providing a variety show full of fun.
Artists such as Rob Lowe, Taylor Lautner and Marcia Gay Harden as well as personalities like Judd Apatow and Maria Shriver showed up at The Hollywood Palladium to pledge their support for the fight against Alzheimer’s disease. They watched artists such as Sarah Silverman, Joseph Gordon-Levitt, Weird Al Yankovic and Craig Robertson and The Nasty Delicious give entertaining performances. A highlight of the variety show was when Rogen and Miller joined singing group Bell Biv Devoe onstage to perform their 1990s hit, “Poison.”
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Hilarity For Charity was a prom-themed event that had artists, donors and supporters for Alzheimer’s disease awareness showing up in their best prom wear. Rogen wore a white tuxedo and sneakers, while Miller was dressed in blue ruffles and wearing a corsage.
Rogen has been a vocal advocate for the fight against Alzheimer’s disease for a decade, since Miller’s 63-year-old mother Adele has had it. “We look to the government and we realize that it’s ridiculously underfunded,” said Rogen in an interview with Huffington Post. Because of this, Rogen and Miller reportedly set up Hilarity For Charity, which has successfully raised money for the disease for three years.
Rogen’s upcoming film The Interview has recently gotten some publicity due to the media disappearance of Kim Jong Un, leader of North Korea, who is a character in the comedy. “It is amazing. It’s almost as if we gave (Kim) a list of, ‘Here’s what you can do that would help promote our film.’ And he’s doing pretty much all of it,” joked Rogen.