At the South by Southwest festival in Austin, Texas this weekend, Sarah Silverman, Michael Cera, and a host of other comedians officially launched a new YouTube channel named "Jash." The channel will feature comedy videos.
In addition to Silverman and Cera, comedians Tim Heidecker and Eric Wareheim of Tim and Eric Awesome Show Great Job! fame will be contributing to Jash's programming. Comedian/musician Reggie Watts is also part of the Jash creative team.
Though Google has fronted the money for Jash, the comedians were quick to point out that they have been given complete creative control over the channel's content.
So far the Jash YouTube channel only has one video (seen below), which introduces all of the content creators behind Jash. Each of the Jash participants also has their own YouTube channel with introductory videos. The next Jash channel video is scheduled to appear on April 8.
If the video first is anything to go by, the brand of comedy seen on the channel will be a bit bizarre. That shouldn't be a surprise to anyone who has seen Tim and Eric or The Sarah Silverman Program, though.