In addition to its household appliance and smartphone announcements during its IFA presentation, Samsung also focused a bit on software. Of particular note is that the Korean company has now launched a consumer version of its KNOX security software.
The KNOX software, which has been available to enterprise customers since earlier this summer, allows companies to lock off "containers" of smartphone apps and information that will not interact with employees private data, while protecting business data from misuse or malware. The new consumer version of KNOX could be used by smartphone owners to store private data in a more secure place.
“We are delighted to see Samsung KNOX provide advanced data and privacy protection for both enterprises and consumers," said Injong Rhee, SVP of KNOX at Samsung. "The availability of Samsung KNOX to consumers will accelerate the adoption of Samsung devices for BYOD as prosumers can now readily experience Samsung KNOX with ease at no cost.”
The KNOX software is secure enough that it has been approved by the U.S. Department of Defense. Samsung is currently expanding its enterprise solutions business. With KNOX, the company is betting that as more businesses shift to allow employees to bring their own smartphone into their workflows, both employees and employers will need a security solution to keep their private and professional lives separate on the same device.