Robin Roberts Launches PSA For Bone Marrow DonationBy: Daryl Nelson - January 22, 2014
In June of 2012, “Good Morning America” host Robin Roberts announced that she was suffering from myelodysplastic syndrome, and after receiving a bone marrow transplant from her sister Sally-Ann Roberts, she’s now urging everyone to be a possible bone marrow donor in two new PSAs.
The PSAs are entitled “I Beat Cancer. Twice” and “Focus on the Fight,” and both were released on Martin Luther King Day and will run through June 30, 2014. They’re being spearheaded by the organizations Be The Match and Stand Up To Cancer (SU2C) respectively.
The CEO of Be The Match, Dr. Jeffrey W. Chell, says Roberts is the perfect person to bring more attention to cancer related causes, due to her level of celebrity and her personal fight with myelodysplastic syndrome. “Be The Match and SU2C both recognize the persuasive power of someone like Robin Roberts, who has shown outstanding leadership while fighting her own battle with cancer,” he said. “Through SU2C, the entertainment industry as a whole has become a leading voice in the fight against cancer, which makes SU2C a natural partner for Be The Match.”