Resolution Media released a new report looking at social advertising trends, which found that advertisers invested 127% more in Facebook than in Twitter in 2013. The gap could narrow, however, as businesses voice their frustration with Facebook, and Twitter launches more ad capabilities and formats.
In fact, according to the report, "many industry sectors" already substantially increased their Twitter investments over the course of 2013. Twitter, it finds, also "consistently delivers" a higher click-through rate than Facebook, though impressions and clicks cost significantly more on Twitter.
Following are some charts comparing advertising on the two, as featured in the report:
For further analysis and commentary surrounding these graphs, check out the full report.
Facebook is currently trying to get more small business advertisers on board having recently set up a small business council for advocacy and product improvement. Twitter, is said to have fifteen new types of ads on the way.[via MediaBistro]
Images via Resolution Media