Report: SMB Local Media Spending To Surpass $50B Next Year

Chris CrumAdvertising

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BIA/Kelsey is estimating that spending on local media by SMBs will reach $50.4 billion in 2015 at 35.8% of total local media spending. SMBs, it says, will allocate $37.7 billion of their local media spend to traditional media and $12.4 billion to digital.

According to the firm, national brands will spend $50.5 billion on local media in 2015, and will make up 35.9% of total local media spending. An additional $39.8 billion in local media spending will come from local brands that aren't SMBs, it says.

SMBs, national brands, and non-SMB local businesses will each increase their local media spend by double-digit percentages, the report says.

BIA/Kelsey intends to present its findings later this month, offering the full edition of its forecast, which will cover twelve media segments, including: newspapers, radio, over-the-air TV, cable TV, out-of-home, direct mail, directories, magazines, online, mobile and social.

It will issue the forecast on the first day of the Leading in Local: SMB Digital Marketing conference, which starts on September 22nd. The timing for the annual forecast has been moved from the spring to the fall.

Image via PR Newswire

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.