The Red Sox are reaching out to fans in a gesture of thanks, a full-page ad gesture of thanks that is. After their 2013 World Series win against the St. Louis Cardinals, the Boston team placed an advertisement in the Tuesday St. Louis Post-Dispatch, "From One Great Baseball Town To Another."
They also posted a Monday, full-page ad in their own The Boston Globe, dedicating the Series win to those affected by the April Boston Marathon bombings. “It’s been an honor to win it here, in this city, with this group of guys, in front of our passionate fan base... And to do it this year,” the ad said, crediting the city for coming together as a family in times of tragedy.
The Sox took six games from the Cards in the 2013 World Series. This is the Red Sox' third Series championship in the last 10 years, two of them over the Cardinals. This was however, the team's first win at home Fenway Park since the early 1900's. The turning point for the team may have been their wins in Games 4 and 5.
Red Sox owner John Henry, chairman Tom Werner and CEO Larry Lucchino signed the St. Louis ad, which features two young fans, one pulling for each team. It starts, "On behalf of our partners and the entire Red Sox organization, thank you St. Louis. The warn Midwestern welcome you extended to our team and our fans during this year’s hard-fought World Series is truly appreciated." It ends (prior to the signatures), "We look forward to seeing you again next August. Let’s hope that it’s just a prelude to meeting again in October."
The St. Louis paper responded in an article with a cordial thanks, "And here's hoping we can return the favor to the Boston Globe next year."