‘Push to Add Drama’ TNT Viral Campaign Gets a SequelBy: Josh Wolford - January 24, 2013
Remember when TNT launched in Benelux with that really cool ad campaign that set up a big, red button int he middle of a town square? It said “push to add drama,” and when pushed, set a massive series of dramatically staged events into action?
If not, check here.
Anyway, TNT knows drama. That’s their catchphrase. In order to prove that drama can strike anywhere, they’ve released a sequel to that viral ad. “On a cold winter’s day, we placed the famous red button somewhere in a Dutch shopping street,” says TNT Benelux.
Check it out: