Soleil Moon Frye, commonly known as the girl who played Punky Brewster, has a startup called Moonfrye, and it has attracted $2.5 million in funding from GRP Partners, Greycroft, Daher Capital, and Google's investment arm, Google Ventures.
The company is readying a mobile product aimed at inspiring "digital creativity in parents and children with physical products that surprise." Basically, it will focus on family-oriented crafts and DIY. Frye is serving as Chief Creative Officer. Former IAC exec Kara Nortman is CE.
Facebook CEO Mark Zuckerberg's sister Randi Zuckerberg is serving as an advisor, along with Dan Rosensweig, Tim Ferriss, Gina Bianchini, Erik Lammerding and Rick Marini.
The startup builds on the Moonfrye.com online community launched a few years ago. It already has 1.5 million Twitter followers and 500,000 Facebook likes.
"As my most important role in life is being a mom, it was clear to me that parents around the world were looking for cost effective activities where their families could come together and create meaningful experiences both online and off," said Soleil Moon Frye.
"Our product has a unique, innovative design that is going to be a game-changer for providing parents and children with a shared creative outlet," said Nortman. "If moms are shutting off passive entertainment in favor of engaging their kids actively on mobile devices then we have made our small dent on society."
"There's a restored interest in craftsmanship and DIY. It's a refreshing change from the reliance on ready-made goods," said Kevin Rose, General Partner at Google Ventures. "Combining real world experiences with digital tools creates a lot of interesting possibilities when put in the hands of moms and families, and Soleil and Kara have an inspiring vision to bring that to life."
Those interested can sign up for early access to the app.