You may be having some trouble getting your posts seen by people in the News Feed lately, but it would appear that photos are still your your best bet for organic reach, if new data from SocialBakers is any indication.
The firm looked at three different sizes of Facebook Pages (1-99,999 fans, 100,000-999,999 fans, and 1,000,000+ fans), and found that photos saw the best engagement compared to links, statuses, and videos across all three. The difference is quite evident among those with over a million fans:
"By examining the average number of interactions that the different post types received, photos' dominance becomes even clearer," says SocialBakers social media analyst Phillip Ross. "Firstly, it is essential to segment the monitored pages according to page size. Much larger pages have a wider reach (and often, higher budgets), so it logically follows that each post type would increase its average number of interactions as the size of the pages increase. Photos garner the highest average number of interactions per post for all three page sizes, but it is not until the largest group of pages (1,000,000+) that the difference becomes extreme."
"Looking at interactions among the top 10% of all monitored content, we can see that videos and albums have almost the same percent share (3–4%) of total interactions as they do overall share of published content," he adds. "Links and statuses lose some of that overall share of engagement when we look solely at the top 10%. Conversely, photos increase their share."
Ross notes that the data doesn't necessarily mean that a photo post will be among the most engaging by default, but simply that the most engaging posts feature photos more often than less-engaging posts do.
Of course this is also helpful to know if you plan on promoting any posts.
You might want to check out this infographic that explains Facebook's new News Feed's image sizes.
Images via SocialBakers