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Sports Marketing Vice-President Shares Ideas

Laurel Lindsay is the Toronto Blue Jays baseball team Vice-President of Consumer Marketing.

Searchers Use Engines As An Address Bar

The habit of going to a search engine has become so ingrained a behavior for Internet users that many input names like eBay or Yahoo into a search box instead of the address bar of the browser.

Amazon Webcasts From The Fishbowl

Bill Maher and Amazon.com will work together to produce 12 episodes of a 30-minute weekly online show to promote books, movies, and music, all available for easy purchase through the Amazon web site.

Greed, Dr. Evil, And The Million $ Kid

It’s been a bad week for Alex Tew, the young British mind behind the MillionDollarHomepage. Lessons in greed are never fun. After Russian (reportedly) extortionist cyber-terrorists crashed his site for six days with a distributed denial-of-service (DDoS) attack, the highest bidder for the final 1,000 ad pixels is threatening a lawsuit seeking almost every last dime Tew has made on the site.

Cisco CCNA Certification: Cisco Switching Modes Tutorial
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To pass the CCNA exam and earn that coveted certification, you\ve got to know Cisco switches inside and out.

Vanderpool, Intel Dual Core VT and Intel Macs

I (and a few others) been blabbering about this for a while but it seems that very few people are really aware of what is about to happen here.

Blogging the Word of Mouth Basic Training Event

I am at the Word of Mouth Marketing Association’s Basic Training conference in Orlando, Florida today.

FeedXS Does Syndication Without A Site

Users of FeedXS can create RSS feeds to populate with content by directly posting an article to a feed without needing an existing website or blog.

Vixie, Cerf Clash On Net’s Future

Paul Vixie helped create BIND, the domain name system that lets people type in a domain name instead of a dotted quad; now the programmer has lent his talents to a German group seeking to create an alternative to the modern Internet.

Google Facing Problems?

Scott Kessler of Standard & Poor’s recently downgraded Google from hold to sell. In this Business Week article, he explains many of his reasons, including:

Live From The Gleacher Center

In the session at Ahead of the Curve

Active Blog Readers Invited to Political Debate

Later today European Commissioner Margot Wallstrm will arrange a chat online.

Google, I Know What You Did Last Fall

Some wonder if Google’s quarterly results (coming Jan. 31) will disappoint — if Yahoo’s recent slightly-below-expectations numbers are a bellwether for the sector.

Hot New Lead Generation Strategy: Thinking

I finally caught up on a long overdue “to read” pile on my desk.

RSS Feeds and Online PR

Online PR is new territory for most marketers, even traditional public relations practitioners.

Google Alone In Battle Against Bush

The story about Department of Justice attorneys filing suit in federal court for access to Google’s databases exploded across the Internet, and it appears they out of the big four search engines resisted prior requests for that information.

How and When to Respond to Conversations

During one of the early sessions from the Word of Mouth Marketing conference, Idil Kakim from Burson Marsteller asked the panelists whether companies needed to address every single comment/question that comes in on their blogs.

Cisco CCNP / BSCI Certification: The BGP Attribute MED

When you’re preparing to pass the BSCI exam and earn your CCNP certification, one of the biggest challenges is learning BGP.

Microsoft Uploads WMI Code Tool

The Windows Management Instrumentation Code Creator tool lets system administrators automate the repetitive tasks that drain away valuable time from useful work they could otherwise perform.

Two Analysts Raise Google Concerns

After a year-plus of nearly continuous share price increases matched by equally lofty financial reports, a couple of stock market analysts think it’s time to sell Google investments.

Google Forecasts $6.5 Billion In ’06 Ads

In a story discussing Google’s forays into other methods of getting ads to users, Google’s top sales executive sees $6.5 billion in advertising revenue for the search advertising company in 2006.

Improve Your Online Sales Lead Tracking

I liked the lead tracking tips provided in Michael Ortner’s article, “Eight Ways to Improve your Online Lead Tracking,” on MarketingProfs.com.

Podcasting Monetization Strategies for Publishers

With the growing popularity of podcasting, publishers and marketers around the world are asking themselves how to monetize this content channel and make delivering audio content via RSS profitable.

Google Fights for Your Privacy

According to the Mercury News, the Department of Justice has filed papers to try and force Google to comply with a subpoena issued last year which includes a request for 1 million random Web addresses and records of all Google searches from any one-week period.