Compete: Yahoo Stumbled In September

Sorry, Yahoo fans – September wasn’t kind to your search engine of choice.  According to Compete’s stats about market share and query volume, newcomer Bing did more than all right, though, which would seem to say some interesting things about the proposed Microsoft-Yahoo deal.

Yahoo’s share dropped from 15.8 percent in August to 14.7 percent in September, which equals a month-over-month fall of 7.0 percent.  Meanwhile, query volume plummeted by a not-at-all-good 8.0 percent.

Online Retailers To Focus On Facebook And Twitter During Holidays
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Due to the popularity of Facebook and Twitter and because they are more cost effective than traditional advertising, 47.1 percent of online retailers will be increasing their use of social media this holiday season, according to a new study by Shop.org, conducted by BiGresearch.

People 18-24 Would Rather Give Up Social Networks Than Email
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The Participatory Marketing Network (PMN) and Pace University’s Lubin School of Business have shared some interesting findings from a study that found Generation Y (commonly considered the "Net Generation") would abandon social networks before abandoning email or texting.

Online Marketing Leads Paranormal Activity to Wide Release
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Paranormal Activity is a movie that has made its way to a wide theatrical release this weekend as a result of some clever online marketing. The movie is described as a "Blair Witch"- type film, in that it is told through fake "realistic" video footage. This is a cliché that has been used numerous times in the horror genre.

The film boasts some pretty bold quotes from some well-known sources. For example:

“Kanye West Died” Rumor Used as a Scareware Tactic
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A lot of people have been searching for queries like "kanye west died," "kanye west car accident," "kanye dead," etc. Obviously, this is an indication of a widespread rumor that Kanye West did in fact die (which he didn’t). It appears that the rumor was used to perpetuate a "scareware" tactic.

Rapleaf Looks At Age, Gender Of Email Users
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It’s often interesting to learn about a product or service’s users – particularly when you are one.  Maybe you’ll find that your stylish small car is popular with old ladies, for example.  Or that your taste in TV shows mirrors that of eight-year-old boys.  Anyway, Rapleaf recently took a look at this concept as it applies to email.

Internet’s Possible Future in the US Gets Ready to Be Decided
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Update: The meeting ended and the rule making process will move forward after a unanimous vote. The rules say a provider of broadband Internet access service:

What People Are Saying About Microsoft Windows 7
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Machines with Microsoft’s Windows 7 went on sale today. Unsurprisingly, it is one of the hottest topics on the web. Everybody’s talking about it on Twitter. Everybody’s searching for it. Microsoft and Windows queries are all over Google’s Hot Trends list. Everybody wants to know more about Windows 7.

Well, let’s look at what people are saying about it. Here’s a sample from the Twitterverse:

Newsday To Charge For Online Access
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Newsday said today it will begin charging $5 a week for most of its online content.

Newsday said it will start charging for access next Wednesday, except for its customers who are current home subscribers or those who are Optimum Online customers, the Internet access service offer by its parent company Cablevision.

Twitter is for Old People?
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I heard a story on NPR yesterday where they talked to kids about social networks. The popular opinion (at least among the kids talked to for the piece) was that Facebook was "in" and Twitter was for old people.

eBay Hits Q3 Targets, Gives Iffy Guidance
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eBay continued a trend started by Google and Yahoo in the sense that it beat analysts’ expectations while announcing its third quarter earnings this afternoon.  Unfortunately for the company, it broke with their tradition by issuing some rather weak predictions about the fourth quarter.

Matt Cutts Head Shaving Footage Revealed

Google puts out a lot of useful videos through its Webmaster Central YouTube channel. If you are a regular reader of WebProNews, you have probably seen some of them covered here. They generally offer helpful advice for webmasters that have questions about ranking in Google’s search results.

Dreamworks Bans Mike Myers, Cameron Diaz from Twitter
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Something about celebrities combined with Twitter is just a magnet for headlines and mass media attention. Perhaps it is because our society has an unhealthy obsession with celebrities, and Twitter (and really just social media in general) is turning the web as we know it into a never-ending "stream" of information.

Botnets Driving Click fraud Traffic
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There was a significant jump in click fraud traffic from botnets in the third quarter of 2009, according to the latest data from Click Forensics.

Click Forensics told WebProNews that the amount of click fraud traffic from botnets generally hovers around 33 percent, and it believes the sudden rise may be to due to the increasing sophistication and proliferation of botnets.

Botnets accounted for 42.6 percent of all click fraud in Q3 2009, more than doubling in the past two years and up from the 27.5 percent reported for the same quarter last year.

Flickr Delves Into People-Tagging

Let’s admit it: Flickr, which should have beaten Facebook to the punch, fell way behind in terms of letting its users tag people in their photos.  However, Yahoo’s photo-sharing site has now caught up, and in a couple of respects, outdone what many regard as its chief rival.

Yahoo Shutting Down Paid Inclusion
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Yahoo is discontinuing its paid inclusion service, Search Submit. This was revealed at the iProspect/Range Online Media Client Summit on a panel moderated by Danny Sullivan. Sullivan’s Search Engine Land received the following statement from Yahoo:

MySpace Introduces New Music Features
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MySpace is making a big push to reposition itself in the social networking space by introducing a number of new music offerings.

The social network has rolled out what it calls a new comprehensive MySpace Music Video experience, a MySpace Artist Dashboard, and the ability for users to now purchase music on iTunes.

"Artist Dashboard and Music Videos are an important step forward in our mission to define the future of how content is socialized on the Web," said Owen Van Natta, CEO of MySpace.

Schmidt Labels Enterprise “The Next Big Billion-Dollar Opportunity”
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Never mind the latest developments relating to real-time search and the mobile market.  Google intends to make its next serious buck off the software and services that businesses require, with the company’s CEO talking up the outlook at a conference yesterday. 

Eric Schmidt

Microsoft and Google Score Deals with Twitter
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Update: Bing has now made the announcments and Google has announced a deal with Twitter too. Google’s Marissa Mayer writes:

Coca-Cola Calls On Bloggers For Global Social Media Campaign
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Coca-Cola has launched a social media campaign that will send three bloggers to more than 200 countries over the period of a year.

The campaign called "Expedition 206" is part of the beverage makers Open Happiness marketing effort launched at the beginning of the year.

Coca-Cola has selected nine finalists and is allowing fans to make the final decision by voting for their favorite candidates on the Expedition 206 website through November 6. Fans can vote once each day during the three-week voting period.

Facebook Gift Shop May Soon Get Songs
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The Facebook Gift Shop may soon get a lot better.  A new report indicates that full songs are coming to the store, and a clever option that should even allow them to be transferred off the site is also part of the plan.

Small Businesses Slowly Embracing Twitter

Only a small percentage (9%) of small and medium-sized businesses (SMBs) currently use Twitter to market themselves, according to a new study by BIA/Kelsey.

In addition, 32 percent of SMBs report they plan to include social media in their marketing plans in the next 12 months by establishing a presence on social sites such as Facebook, LinkedIn or MySpace.

Google Preparing For Future With 10 Million Servers

If McDonald’s ever goes out of business, perhaps Google can buy up its empty buildings and use them all as data centers.  A representative of the search giant recently stated that he’s working on a storage and computation system capable of accommodating 10 million servers.

If Google ever gets its hands on 10 million servers, that means it’ll have one for every person in New York City and Phoenix, Arizona.  Or if you want another point of comparison, we found out earlier this month that Facebook only has around 30,000 servers.

Google’s Panoramio Gets an iPhone App
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Google has released a new iPhone app for Panoramio, which lets users upload photos right from their iPhone.

"Tens of millions of mobile users own a device with a good camera and GPS," said Fernando Delgado of Panoramio. "We realize that a lot of these users may want to share photos of places with the rest of the world via Google Maps and Google Earth."