For all the hype and hyperbole surrounding the latest Technorati stats, I think, to Jeremy Pepper’s point, a lot of marketers are sitting on the sidelines looking at things and asking, “how the hell does this really help us with our social media plans?”

Forbes magazine has taken a look at who’s cashing in on online mapping services (mashups).

Systems that work well during development, deployed on a small scale, can fail to meet performance goals when the deployment is scaled up to support real levels of use.

InternetRetailer has news that Qi Lu has been promoted to senior vice president of engineering for search and search marketing for Yahoo Inc.

The current free quota system used in capping developer usage will be replaced by a usage-based fee system that will charge developers 25 cents per 1,000 quota units used.

In a report on podcasting, RSS feed management company FeedBurner say that their service is now managing just under 45,000 podcast feeds.

Business plans are a must for any entrepreneurial venture. Every new and existing company should have one.

Recycling, global warming, and endangered species topped the list of environmentally related queries being queried on AOL Search.

I don’t think I’ve ever used “or Die” in a blog post before, but CNET has a warning from JupiterResearch for all marketers…

A briefly available Windows Vista Product Guide revealed some interesting things about the coming operating system, some of which Ed Bott is blogging. In his first post on the guide, he runs down the differences between the various Vista versions you can buy.

More evidence of changes in traditional marketing that will change consumer behaviours.

Apple sued Burst in January 2006 and sought a declaratory judgment to invalidate Burst’s patents on video and audio real-time delivery technology, and now Burst has responded with a counterclaim seeking damages, royalties, and an end to Apple’s infringement.

I don’t link to Seth Godin too often, but he does have an interesting observation on how Google changed the way businesses should look at their web content.

Java programmers will want to check out the planning information provided by Sun Microsystems for this year’s version of JavaOne in San Francisco, taking place May 16-19 at the Moscone Center.

When an investor receives a newsletter full of stock tips and information, the first instinct is to act quickly on the information in order to make money before anyone else does.

Microsoft unveiled today its Direct Push software for the Palm Treo 700w, which runs Windows Mobile 5.

Yahoo makes its earnings announcement today after market close, with IBM also reporting today and Oracle, Google, and eBay scheduled to report this week.

Feedburner says there are more than 1.6 million aggregate subscribers to FeedBurner-managed podcasts, and this number has more than doubled in the past six months.

A recently released report by ZapThink touts the ability of DataDirect’s standards-based XQuery, a java component for integrating relational and XML data, to address the challenges involved in data integration and allow the user to determine runtime infrastructure.

Shel Holtz is doing something very interesting, something that every PR practitioner should pay attention to.

For Curt Hopkins and Brian Schartz, a meeting between U2 rocker Bono and President Bush doesn’t go quite far enough to highlight Africa’s ongoing struggles with HIV/AIDS. What is needed, they say, is a view from the inside, utilizing the point-of-view power of the weblog.

In the not-too-distant past, ascending the corporate ladder assured management professionals of a bigger office, a stronger compensation package and a more secure future.

Yahoo and MSN trailed behind Google in the share of spending in sponsored search, and the first quarter of 2006 saw a 9.3 percent increase in overall online ad spending.

ClickZ breaks-down new data from Hitwise that suggest, on average, only 85% of brand-name search quearies result in the search landing on the official web site.