Open Payvment Gives Developers APIs to Tap Into Facebook E-Commerce Platform

Chris CrumBusiness

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Facebook e-commerce platform Payvment launched a new developer platform for e-commerce businesses today at the event. It's called Open Payvment, and it lets developers and service providers integrate their offerings with Payvment and build new apps upon the company's social commerce infrastructure.

"Shipwire, a cloud-based provider of shipping and fulfillment services, is using Open Payvment to automate the shipping of Facebook orders," a representative for Payvment tells us. "Other companies that have already integrated with Open Payvment during the beta program include Shoutlet, Social Candy, Retailigence and Shipping Easy."

“Payvment is the first foray into e-commerce for many new sellers – as their businesses grow, they are frequently looking for additional solutions that are compatible with their Payvment store, such as web-based e-commerce or mobile commerce solutions,” said Payvment CEO Christian Taylor. “Companies that integrate with Payvment gain early access to thousands of new potential customers.” 

Open Payvment includes three APIs:

  • Order Management API: this API enables third-party software to pull Facebook order data into their system and give sellers the ability to manage the lifecycle of an order from one location. Social management platforms or service providers can also use the Order Data API to mash up order data with social engagement data to offer unique social commerce analytics.
  • Product Import API: designed for multi-channel ecommerce platforms, this API enables the complete management of a Facebook store’s product inventory from within any third-party ecommerce platform.

  • Real-time Orders Notification API:  developers can use this API to fuel real-time messaging around new orders – this could include both push notifications to a mobile device as well as a system notification to launch a shipment or other fulfillment process.

More APIs will be available later.

Earlier this year, Payvment opened up a "shopping mall" for Facebook. This includes over a million searchable products and a directory of e-commerce stores, including celebrity brands and local merchants.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.