Notebook Display Orders Drop Drastically as Summer Ends

    September 9, 2013
    Sean Patterson
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The world’s largest notebook manufacturer, HP, is now expected to ship fewer than 21 million notebook PCs in 2014. As even HP’s shipment numbers drop, the entire notebook industry is poised for contraction in the face of a burgeoning tablet market and the consumer apathy surrounding Windows 8. Now, it seems that notebook manufacturers themselves are already anticipating slow sales during the back-to-school season.

Industry analysts at IHS today revealed that all but one of the top 9 notebook manufacturers slashed their orders of LCD notebook panels in July. Only 14.9 million LCD notebook panels were shipped that month, down from 19.3 million shipped in July 2012. July’s shipments were also lower than June’s, which saw 18.1 million panel shipments. The expectation is that these lowered orders will lead to 23% fewer notebooks shipped in 2013 compared to last year.

“Notebook brands during the third quarter typically increase their purchases of LCD panels as they prepare to launch new mobile PC models for the second half of the year,” said Ricky Park, senior manager for large-area displays at IHS. “However, many key brands this year have accumulated large panel inventory surpluses because of weak sales in the first half. This has caused them to reduce purchases in July, leading to major declines in notebook PC panel market shipments both on a sequential and an annual basis.”

The reason for notebook declines is as clear as its been for months now. The quickly-growing tablet market is easy to blame, as customers turn toward simplicity for their mobile computing. Beyond that, consumers simply don’t need new notebooks. No new software has shown up that might push consumers to upgrade their current, fully-functional notebooks. Windows 8 was predicted to drive new notebook adoption, but the re-designed Microsoft operating system has failed to resonate with consumers. With this in mind, it is unclear exactly what type of customer new, more expensive touchscreen notebooks are aimed at.

  • mike m

    I really think that tablets will be on the decline soon. If you want to do significant research, homework, number crunching,etc, then you have to have a computer to do it. Let’s face it, even the attachable keyboards have their faults. How about they start shipping more Win 7 Pro instead of Windows 8 if they want to appease the general tech public?


    • JR Namida

      Windows 8 & 8.1 are killing the laptop/Notebook & desktop computer markets. Windows boot is not secure, but it has done its job in prevented the casual users from trying other operating systems.

      If the new CEO puts a windowXP user interface on win8.0 or Win8.1 getting rid of the silly useless eye candy, also making it easy to dual boot out of the box then the laptop/Notebook & desktop computer market will again take off.

      Cell phone/tablet is a great growing market as wireless internet speeds increase, but they do not take the place of a 27 inch 1440 monitor when doing a great number of computer tasks in the office or home systems.

      The US media or ISP companies must start improving infrstructure & catch up with the rest of the world in increasing speeds, and lowering monthly costs and eliminating hidden internet usage. A 200 Mb internet connection must cost less than $30 us dollars.

  • http://blog.beaglo.com Adam

    Yes, you are right, the main culprit is demand of tablets but guess what we already have entered the era where tablets will be replaced with phablets (phone+ tablets), so all these brands should consider the fact and start working on phablets.