Nike Air Yeezy 2 “Red October” Prices Soar On eBay After Selling Out In MinutesBy: Meaghan Ellis - February 10, 2014
Nike Air Yeezy 2’s are officially here! Or at least they were for a brief moment.
It appears “Red October” has come in February this year, with the impromptu release of Kanye West‘s Nike Air Yeezy 2’s. The highly anticipated rare kicks were released on the Nike website on Saturday, Feb. 9 at 1:00 p.m.
Nike made the big announcement to avid sneakerheads via Twitter, posting that the trendy red sneaker was available for purchase. It definitely didn’t take long for the news to spread.
In a matter of minutes, the announcement had been re-tweeted more than 5,000 times. However, by the time the message had matriculated around the social media network, half of Nike’s stock was probably already sold.
According to Vibe Magazine, by 1:15 p.m., just 15 minutes after the announcement, the multinational shoe corporation had been wiped out! To be more precise, just 11 minutes after 1, Nike had sold out. As quickly as the announcement came, it was followed by yet another saying that the full stock of Air Yeezy 2’s had been sold.
While, some fans may have been quite upset by the quick sales, a number of eBay sellers have created a silver lining – or maybe not. Several eBay outlets have taken advantage of the popular sneaker’s supply shortage. However, the price gouging is astronomical. Spin Magazine reports that Air Yeezy 2 prices on eBay are ranging from a $10,000 Buy It Now auction price to a U.K. eBay auction price where the shoe is netted at a staggering £10 million, which equates to $16.4 million USD.
Although West’s relationship with Nike has been a bit turbulent with the rapper bashing Nike for his limited control where design creativity and marketing is concerned, it appears those problems have abated.
The Yeezus rapper later issued a brief statement of apology to Nike for his insults by showing gratitude for the launch of the Air Yeezy 2’s.
“I’m still gonna do music but I really do feel honored to have had the chance to blow Yeezy up with Nike and I really appreciate everything they did for me,” he said. “I’m not knocking them on the way out or burning no bridges, you know, I apologize for my frustration earlier. I just think it’s time. It’s go time. It’s turn up time.”