New Text Campaign Aims To Inform Pregnant Women

Text4baby offers free health tips

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[ Technology]

Expectant mothers now have a new resource for health information with the launch of text4baby.

The new free mobile health service offers timely and expert health information through text messages to pregnant women and new moms through their babies’ first year.

The text4baby initiative is a partnership between the U.S. government and a number of corporate sponsors including all the major wireless carriers.

By texting BABY to 511411 (or BEBE for Spanish), women receive three free text messages each week timed to their due date or baby’s date of birth. The messages focus on a variety of topics including birth defects prevention, immunization, nutrition, seasonal flu, mental health, oral health and safe sleep. The messages also connect women to prenatal and infant care services and other resources.


Text4baby founding partners include National Healthy Mothers, Healthy Babies Coalition (HMHB), Voxiva, CTIA – The Wireless Foundation, grey healthcare group (a WPP company) and founding corporate sponsor Johnson & Johnson.

U.S. government partners include the White House Office of Science and Technology Policy, the Department of Health and Human Services and Department of Defense Military Health System.

"Text4baby is the first free mobile health service to be taken to scale in the United States," said U.S. Chief Technology Officer Aneesh Chopra.  "We know that mobile phones hold tremendous potential to inform and empower individuals."

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New Text Campaign Aims To Inform Pregnant Women
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  • http://gainmuscleslosefat.blogspot.com/2010/02/warning-text4baby-scam.html text 4 baby scam

    This is obviously a corporate take over of the White House. They couldn’t get the socialized medicine plan passed through, so they are chipping away at what little privacy people still have. People are going to willingly give them their phone numbers so corporations can market to them directly. Big pharma is going to push through vaccinizing every baby with every fly by night vaccine of the past 30 years they came up with, and called “vaccine”.

    If it were not obvious before, the white house is for sale and spinning out of control.

    A woman should only receive prenatal advice from her mom and her doctor, not the white house and its corporate sponsors.

  • Guest

    just responding to the first comment. You sound crazy. Take it easy on the conspiracy theories. You need to know that you are in an extremely small minority of viewpoints, and while it’s fine to let your flag fly once-in-a-while, you don’t do your cause any good by sounding like a nutcase. It just causes the majority of us to write you off immediately…just as I am doing.

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