New “Simpler, More Beautiful” AdWords Rolls Out Globally

    June 20, 2012
    Chris Crum

Google says it wants to deliver a “simpler, more beautiful” experience across Google products, and the new AdWords design is the latest installment of that strategy.

Google announced that the new AdWords look is now rolling out globally.

“The new look simplifies the interface with newly designed menus, tabs, navigation, and buttons so that the important things — such as your data — stand out,” explains Greg Rosenberg with Google’s AdWords User Experience Team. “The latest web technologies have been used to make the interface more visually appealing and zippy, while keeping the features where you are accustomed to finding them.”

Earlier this month, Google offered a preview of the new look. Below are some screen caps:


New AdWords

Keywords Tab:

New AdWords

New Campaign Page:


The new look will be rolling out over the next several days to all accounts.


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.