New Microsoft Ad Campaign: Google Doesn’t Put People First

    February 1, 2012
    Josh Wolford
    Comments are off for this post.

Microsoft is looking to capitalize on some anti-Google sentiment currently floating around out there with an ad campaign that suggests that they put people first, and Google doesn’t.

Of course, Microsoft is doing this now in response to concerns raised by Google’s new privacy policy. The new policy, which consolidates dozens of separate policies into one overarching policy, is being slammed by many users. With the new privacy policy, user information will be freely shared across all Google services, meaning you don’t just sign up for “Gmail” or “YouTube,” but for Google itself. They will “treat you as a single user across all our products,” they say.

An official Microsoft blog post references these changes, saying that they weren’t actually made with the user in mind:

The changes Google announced make it harder, not easier, for people to stay in control of their own information. We take a different approach – we work to keep you safe and secure online, to give you control over your data, and to offer you the choice of saving your information on your hard drive, in the cloud, or on both.

So Microsoft is placing an ad in “major newspapers” this week to “help remind people of alternatives.” Danny Sullivan says that this will include the New York Times, Wall Street Journal, and USA Today.

Check it out:

Here’s what the smaller text says:

Google is in the process of making some unpopular changes to some of their most popular products. Those changes, cloaked in language like “transparency,” “simplicity” and “consistency,” are really about one thing: making it easier for Google to connect the dots between everything you search, send, say or stream while using one of their services.

But, the way they’re doing it is making it harder for you to maintain control of your personal information. Why are they so interested in doing this that they would risk this kind of backlash? One logical reason: Every data point they collect and connect to you increases how valuable you are to an advertiser.

To be clear, there’s nothing inherently wrong with wanting to improve the quality of an advertising product. But, that effort needs to be balanced with continuing to meet the needs and interests of users. Every business finds its own balance and attracts users who share those priorities. Google’s new changes have upset that balance, with users’ priorities being de-prioritized. That’s why people are concerned and looking for alternatives.

If these changes rub you the wrong way, please consider using our portfolio of award-winning products and services:

The four Microsoft services that they suggest as alternatives to Google services are Hotmail, Bing, Office 365, and Internet Explorer. “So, if the news about Google has you feeling frustrated, or concerned, or both, we have some great, award-winning alternatives,” says VP of Corporate Communications Frank X. Shaw.

On Tuesday, we told you about a letter that Google sent to members of Congress that discussed their privacy changes. In that letter, they told Congress that they would still be keeping private info private, allowing searches to be performed without singing in, and not selling personal info to advertisers.

  • Tom

    I’ll use youtube but with an account opened through proxies. I will cancel my gmail account and go back to hotmail. I don’t need anything fancy. I just need to send and receive email. I won’t be using Google search anymore either. Bing is just fine and more targeted. I just uninstalled my Chrome browser which I never used.

    If you still want to use Google search but are concerned about your privacy, make sure you use Firefox with Adblock and “Noscript” addons. Make sure to block anything Google, especially Google Analytics.

    • Kevin

      On hearing about the privacy policy, I got concerned whether my privacy may be lost and was overreacting like this.

      Later I realized that this would help me to get appropriate search results based on my city, my profession and on my interests. I don’t have to tweak my query to get the results I want.

      And anyways, my data is used against me only & It is not published to the advertisers (“Google is not a small website that goes unnoticed when doing something fishy with the user’s data”).

      If I want to do something different from my usual activity, I can use an incognito window where no cookies are stored OR I can have a different email id for those kind of activities. I guess that is what many people are doing now.

  • Steve

    As if Microsoft is any more interested in protecting your privacy than Google is. This is simply propaganda.

  • http://www.LAokay.com Steven G

    I honestly don’t care if advertisers know this or that about me, I actually don’t click on any ads. What I care about is the search engine results being customized to me based on the same information. I wish Google would kill Panda and just keep the blocking tool. The results were so much better back then, and should a site or two show up that I didn’t like, well then I could block it from my results. It was simple and brilliant, and I gave praise to Google for doing that, and they turned around and screwed up their index based on it.

  • http://www.microsourcing.com/disciplines/search-engine-marketing.asp MicroSourcing

    It’s a smart publicity move, and a very timely one at that despite it constituting an open attack on Google. Google’s new policy removes the users’ ability to choose only the products that they have use for.

  • http://www.brickmarketing.com/search-engine-optimization-firm.htm Nick Stamoulis

    Microsoft might as well take advantage of this Google announcement. Obviously, not everyone is pleased and Google users are becoming more concerned about their privacy. If they really care, it might be incentive to switch over to Microsoft products.