As we reported last week, Google launched an update to its Google Search app for Android, adding some new Google Now functionality. Among the improvements were the ability to set reminders when you search.
Now that we're seeing this in action, it's really cool. You can set reminders while you're searching from the desktop as well. Search for a band or a TV show, for example, and you can set reminders for album releases or new episodes.
Unfortunately, it doesn't appear to work with sports teams, despite Google's various rich results for them. I wouldn't be surprised to see it come in the near future though.
This is a great example of how Google Now truly is going to change how we interact with Google search, and will only make the things Google pushes to us more useful.
The feature is also smart enough to know when there will no longer be anything to remind users about. Shows that are no longer on the air, for example, do not have the "remind me" button.
Hat tip to Google Operating System