Netflix Launches New Social Recommendations
Netflix just announced the launch of a new social recommendation feature, which enables users to recommend titles to people privately. When you finish watching something, it will ask you if you know anyone else who’d like the show, and will prompt you to find your friends using Facebook.
Netflix notes that it will not post anything to Facebook or share what you watch to your friends’ News Feeds.
“After selecting friends from a row of their pictures, and adding an optional message, click Send,” Netflix director of product innovation Cameron Johnson says in a blog post. “Your friends will receive the recommendation the next time they log into Netflix. They can thank you for the recommendation, and if they watch it or add it to their list, we’ll let you know.”
“For friends who have not yet connected Netflix and Facebook, we’ll send your recommendation as a private message to Facebook Messenger,” he adds.
The feature is available on the Netflix website, on iOS, PS3, and Xbox, as well as a variety of set-top boxes and smart TVs. Android is noticeably absent from the list, but the company says it will be adding additional platforms in the coming months.
Netflix has explained the complications of launching features on Android in the past, citing the operating system’s fragmentation as the main difficulty.
Netflix first launched Facebook integration last year.
Images via Netflix