Netflix and Virgin America have just announced a partnership that will offer passengers on some of its new aircraft free Netflix streaming until March 2nd, 2016.
Starting today, if you're flying on Virgin America’s new ViaSat WiFi-equipped aircraft, you'll be given free Wi-Fi to use for the purposes of Netflix. You'll be able to stream to your existing devices – phones, tablets, and laptops.
It's a limited time offer, but one that's incredibly beneficial to both companies.
For Netflix, it's about branding and new subscriptions. Virgin is branding its Netflix-equipped planes with Netflix and House of Cards logos, and anyone not already a Netflix member will be prompted to sign up for a 30-day free trial in order to stream Netflix on the flights.
For Virgin, the promotion is a way to publicize its new ViaSat Wi-Fi initiative, which the company says will offer "the highest capacity Ka-band satellite in the world offering 140 gigabits-per-second, to deliver the fastest WiFi connectivity service for high-quality video streaming."
Netflix is looking to get into more places – not just your home but in your homes away from home. Earlier this year, Netflix partnered with Marriott to put Netflix in hotel rooms.
“As WiFi becomes more ubiquitous, it’s going to be increasingly possible for members to enjoy Netflix wherever they want,” said Bill Holmes, Netflix’s global head of business development. “We’re delighted to partner with Virgin America to extend the joy of Netflix to our members at 35,000 feet.”