Mila Kunis Tours Bourbon Distillery, Joins Forces With Jim BeamBy: Meaghan Ellis - January 1, 2014
Mila Kunis is officially the new face of Jim Beam. On Wednesday, Jan. 29, the bourbon whiskey brand announced that the 30-year-old actress had signed on as the new spokesperson for Beam’s Make History™ campaign.
The campaign partnership comes as an esteemed honor for Kunis as it is the first global marketing campaign ever launched by Jim Beam. Based in Clemont, Kentucky, Jim Beam also issued an official press release in regards to their partnership with Kunis.
“Jim Beam has been making history by producing the world’s finest bourbon through seven generations of family distillers, and this partnership truly signifies a new era for the brand – an era in which we push boundaries even further, attracting new fans across the globe and continuing the great growth we’ve enjoyed on the brand,” said Kevin George, senior vice president and chief marketing officer at Beam Inc. [NYSE: BEAM].
“Mila’s love of bourbon, her appreciation for the authenticity of our brand, her warm personality and her global relevance to our Make History™ campaign make her the perfect partner. Anyone would want to share a Jim Beam with Mila. We love that about her, and couldn’t be happier to have her join the Jim Beam family.”
The company also took to social media to raise awareness of the partnership with Kunis. Jim Beam, which was founded in 1795, made announcement announcements on both Twitter and Facebook.
— Jim Beam (@jimbeamofficial) January 29, 2014
The Deerfield, IL headquartered company also shared a video clip via YouTube, as Kunis toured the company’s distillery alongside seventh-generation Master Distiller, Fred Noe. In the video, Ashton Kutcher’s sweetheart is seen absorbing knowledge about the company’s history while tasting a variety of Jim Beam bourbon.
The press release also included a brief statement from Kunis who shared her sentiments about partnering with the company. “As a fan of bourbon and a huge proponent of making history, I am thrilled to be the newest member of the Jim Beam family,” said Kunis.
The campaign is scheduled to premiere three, new Jim Beam commercials featuring Kunis sometime in mid-February.
Image via Facebook | Jim Beam