The message seems pretty clear: if you wanna step up your style points and keep your curve, ditch Docs and get hitched with Microsoft's Office Web Apps. On better, Microsoft wants users why your documents should get to wear their Sunday best every day by using the hashtag #stylematters.
To be honest, I like this newly sassy Microsoft that's not afraid to take a swipe at Google. It's similar to how Samsung has been skewering Apple lately for being a class of affected techsters. In an industry where Cool becomes a cult of personality swarmed around brands, it's fun to see Microsoft go on the offensive.