Matt Cutts: Panda Update Coming Friday, ‘Big’ Penguin Update Later This Year
According to Google webspam head Matt Cutts, we can expect the next Panda refresh to occur within the next few days.
Speaking at the SMX conference, Cutts said that the next Panda update will take place this Friday, March 15th or by Monday, March 18th at the latest.
The last Panda update rolled out on January 22nd, and Google said that it affected 1.2% of queries. Even if a Panda update launches this Friday, it will have been the longest time between updates in recent memory. Google previously released a Panda update a few days before Christmas, and two back in November.
Although the Panda refresh is coming sooner, a Penguin update is also on the horizon – and Cutts said that it’ll be a big one. Cutts said that it will be one of the most talked-about updates of the year.
They are “working on the next generation of Penguin,” said Cutts.
More algorithm changes were discussed at SXSW last week. There, Cutts announced a possible crackdown on bad online merchants.
“We have a potential launch later this year, maybe a little bit sooner, looking at the quality of merchants and whether we can do a better job on that, because we don’t want low quality experience merchants to be ranking in the search results,” he said.
Check here for more on the future of Panda and Penguin in 2013