Mass Effect 3 Ending Frustration Spawns Social Media Campaign

    March 13, 2012
    Josh Wolford

There’s no denying that Mass Effect 3 is set to be one of the biggest releases of the entire year. BioWare’s epic adventure sold 890,000 in its first 24 hours in North American alone, and they have announced that millions of copies have already been shipped in the first week of being released.

Plus, if you have gamer friends, you probably haven’t seen them much lately, as they’ve been holed up trying to determine the fate of Commander Shepard. And although the critics’ reviews of the game have been off the charts, many fans are pretty upset by the way it all ended. That frustration has spawned a movement to petition BioWare to change the ending – and it’s growing rapidly.

It appears that the movement got its start on the BioWare Social Network. A particular poll became pretty popular, amassing nearly 40,000 votes. That poll links to an explantation of some of ME3 players’ biggest problems. Warning, SPOILERS AHEAD:

User pro5 has a sort of manifesto on the reasons many players feel cheated by the ending(s), the most important of which he says is the fact that no matter what players do, each ending feels like a “failure.”

Bioware, people are complaining so much because you’ve done a hell of a job getting people emotionally invested in the game – which is a great success,” they say. This game deserves a better ending, we know you can do better than this. Please, do not let us down in this way.”

The poll asks how people feel about the endings. As you can see, it’s pretty decisive:

That poll has inspired other polls, some of which have also gained some traction. One user offers his solution to the problem: DLC to give players another option. That poll has over 8,000 votes, with 70% currently agreeing that would be the best option.

And all of this frustration has led to a social media campaing which is using Facebook, Twitter, and even YouTube to get the message to BioWare that fans are upset. A Facebook page, Demand a better ending to Mass Effect 3, has already garnered nearly 20,000 likes. Here’s part of their mission statement.

Bioware is a business if we can make them understand that by using the current endings they alienate (no pun) their customers, and destroy the replay ability of the trilogy they are hurting their profits we CAN bring about a change for the better.

They suggest a letter writing campaign as one way to influence the game devs. This Facebook account it linked to a Twitter account with the same message: #RetakeMassEffect. That Twitter account has over 2,500 followers.

@masseffect fans needed the ending of ME3 like a krogan needs a kick in the quad. #RetakeMassEffect 1 day ago via web ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

What do you think? Have you gotten all the way through ME3 yet? How do you feel about the ending? Let us know in the comments.