Marvel and Visa Team Up To Teach Kids About FinancesBy: Richard Stalker - March 6, 2012
Marvel Comics and Visa Inc. have teamed up to create a new, one-of-a-kind financial literacy comic book called Avengers: Saving The Day. Combining Marvel’s iconic characters, including the Avengers and Spider-Man, with Visa’s financial literacy expertise, this free comic introduces children to basic money concepts.
“In today’s increasingly complex financial world, we must find creative ways to help parents and educators teach children the fundamentals of money management,” said Jason Alderman, Senior Director of Global Financial Education, Visa Inc. “A comic book with Spider-Man and the Avengers is the perfect device for making the sometimes dull subject of financial literacy entertaining and educational,” Alderman added.
This financial literacy comic was created by a well-known team of Marvel storytellers, including veteran writer James Asmus (Generation Hope). Fan favorite Andrea Di Vito (Avengers Academy) designed the comic which features the world’s most popular superheroes including Iron Man, Thor, Spider-Man, Hulk and Black Widow. The collectors’ item comic also features a new cover by comic’s legend Tom Grummett. “A wise man once said that with great power there must come great responsibility and that certainly applies to managing your finances,” said Marvel editor Bill Rosemann. “In an uncertain world, understanding how to save and properly budget your hard-earned money is one of the keys to personal success. The Avengers are not only the world’s greatest heroes, but they also know a thing or three about financial health. After all, Iron Man hasn’t managed his vast wealth of Stark Enterprises by accident, and as Spider-Man learns, you don’t have to be a millionaire to be a saving hero,” said Rosemann.
Avengers: Saving The Day is a 16-page comic book with a fast-moving plot revolving around Spider-Man and the Avengers learning about personal finance, while battling the evil Mole Man during an attempted heist. The book is accompanied by a teacher’s guide that uses Marvel’s characters to introduce children to basic financial concepts such as budgeting, saving and banking. Available at no cost, both in print and online at www.practicalmoneyskills.com/avengers, Avengers: Saving The Day is being released around the world and is available in Arabic, Bahasa Indonesia, Chinese, English, French, Portugese, Russian and Spanish.
Comic Book Companies and Financial institutions are not usually linked together. Occasionally you will get something like the great Visa commercial with comedian Jerry Seinfeld and the legendary Superman.