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LinkedIn Opens Up Company Page APIs

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LinkedIn just announced that it’s opening up its company page APIs. This means developers can enable marketers to publish content to LinkedIn Company Pages, monitor conversations in real time and get analytics from the pages.

“Initially available to a select group of partners, including Hootsuite, HubSpot, Spredfast, Adobe, Shoutlet, Percolate, Salesforce, and Sprinklr, the opening of LinkedIn’s Company Pages API means that all applications will have access to LinkedIn Company Pages,” a LinkedIn spokesperson tells WebProNews. “This will make it easier for marketers to generate and manage content on LinkedIn and use LinkedIn’s new Sponsored Updates solution to extend the reach of that content.”

“We want to enable our clients to manage their content marketing from any tool they are comfortable using,” says LinkedIn’s Keith Cowing in a blog post. “Opening our Company Page APIs means that all applications will have access to LinkedIn Company Pages. This will make it even easier for marketers to generate and manage content on LinkedIn and use our new Sponsored Updates solution to extend the reach of that content.”

A couple weeks ago, LinkedIn launched the sponsored updates, and last week, the company made them available for all advertisers.

The company also rolled out Company Page analytics last week.

Information for developers on getting started with the new APIs can be found here.

LinkedIn Opens Up Company Page APIs
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