LeAnn Rimes may have come up with the coolest music video ever! When she teamed up with Rob Thomas and Jeff Beck for her latest single Gasoline and Matches, the team came up with a new inventive idea for shooting her music video...simply use iPhones and a Vine account.
The music video was directed and filmed by Ian Padgham, and produced by Darrell Brown. The video features stop motion scenes that were made using over 8,000 still pictures that were pieced together.
"Darrell turned me onto Ian's Vine account, and I'd never seen anything like it," Rimes told The Hollywood Reporter. "I was shocked that nobody had done a (music) video like that before, and I jumped at the chance to do it. My part in it took 20 or 30 minutes at the most. Ian flew to Dublin, where I was on tour, and put two iPhones up and filmed me doing two passes of the song, along with a few odd things like 'Reach for a star' or 'Pretend you're falling.' "
Gasoline and Matches is the latest single off of her new album, Spitfire, which is the last album she will make with the Curb label after nearly 20 years. "This is one of those crazy transitions for me, because I'm out of my deal next week," said Rimes. "I had never in my life made a record like this … where basically the whole album was just a creative passion project. If the single clicks somehow with radio, it would be great, but if not, it was totally fun to have a great piece of work in this video we dreamt up and continue to work with really cool people."
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