Lady Gaga Gets Naked to Promote Artist Marina Abramovic’s New Kickstarter ProjectBy: Josh Wolford - August 8, 2013
In the art world, Marina Abramović is known as one of, if not the, premier performance artist around – but she’s gained a new level of popularity in the past few years thanks to her ambitious performance piece “The Artist Is Present,” which saw the artist sit still and quiet for 736 hours over the course of 2 and a half months as MoMA patrons came and sat across from her in a giant white room. The 2010 performance was the subject of a recent HBO documentary.
She also popped up on Jay-Z’s performance piece “Picasso Baby,” and has launched a new Kickstarter project to build a new kind of art museum and learning space called the Marina Abramović institute. It’s this Kickstarter that provides the context (if one can call it contextual) for this undeniably bizarre video featuring Lady Gaga.
Part promotion for the MAI Kickstarter, part Lady Gaga doing something to get people talking, the Institute has just released a video of Gaga practicing the “Abramovic Method.” If you were wondering, that’s described as “a series of exercises designed to heighten participants’ awareness of their physical and mental experience in the present moment.”
In the spirit of the exercise, you’ll see Lady Gaga standing in a creek, walking around naked, bending over naked in a forest, nakedly grabbing a giant block of ice, and covering herself with crystals – all while chanting. And chanting.
If you haven’t figured this out already, let me warn you one last time that this video contains nudity and is probably NSFW, depending on where you work of course:
Gaga is set to release her new album ARTPOP later this year, and the new single “Applause” will drop on August 19th. she’s also slated to perform at the upcoming MTV Video Music Awards. You can find her now on Twitter, where she returned after a month-long hiatus spitting fire at Russia’s new anti-homosexuality laws.
And you can find her in the above video, of course, naked and chanting.