Kmart’s ‘Big Gas Savings’ Ad May Make You Ship Your PantsBy: Josh Wolford - May 23, 2013
Kmart is killing it with the ads as of late. Last month, the retailer came out of left field and dropped a contender for funniest ad of year with “Ship My Pants.”
Like that ad, Kmart’s new ad “Big Gas Saving” makes use of a language trick to make the innocent sound a bit salty. Man, those sure are some big gas savings.
The “Ship My Pants” ad currently boasts over 17.3 million views on YouTube. I think you can call that a massive success for any ad. With the new spot, Kmart has created another winner.
Check it out:
With “Ship My Pants,” Kmart saw a lot of social media support, mostly thanks a well-advertised Twitter hashtag. This time, people are continuing the trend of hashtagging their delight with the ad: