Kindle Fire Surges To Take Half The U.S. Android Tablet Market
Amazon’s Kindle Fire has become a major player in the Android tablet market in a very short time. Released in November of last year, the latest addition to Amazon’s Kindle line quickly became one of Amazon’s top-selling products for the 2011 holiday season.
According to the most recent data from comScore, it looks like the Kindle Fire isn’t just one of Amazon’s top-selling products. In just three months after its launch it seized over half of the entire Android tablet market. According to data gathered by comScore’s Data Essentials service, the Kindle Fire had 54.4% of the Android tablet market in February of this year, up almost 13% from January, when its market share was 41.8%.
According to the data, most of the Kindle Fire’s growth comes at the expense of Samsung’s Galaxy Tab line, and the Motorola Xoon. The Galaxy Tab fell from 23.8% of the market in December 2011 to just 15.4% in February. The Xoom, meanwhile, fell from 11.8% to 7%. Only one other tablet – the Lenovo IdeaPad Tablet K1 – actually saw a gain in market share during the period, growing from 0.7% in December to 1.2% in February.
Despite the Kindle Fire’s impressive growth and its dominance of the Android tablet market, it remains a distant second in the overall tablet market. Whether the Kindle Fire – or any Android tablet – can manage to knock Apple’s iPad off its high perch remains to be seen.
What do you think? How does the Kindle Fire measure up against other Android tablets? Could Amazon ever present a serious challenge to the iPad? Let us know in the comments.