Kellogg’s Cereal Recall Has Consumers FrustratedBy: Amanda Crum - October 11, 2012
Kellogg, along with the FDA, have announced a massive recall on their Frosted Mini-Wheats Bite-Size Original and Mini-Wheats Unfrosted Bite Size cereals due to the possibility that they contain small pieces of metal. The recall affects several different items and is estimated to cost the company between $20-$30 million.
The contamination is being blamed on a “faulty manufacturing part”, and while no injuries have been reported, consumers are increasingly frustrated with how the company is handling the situation. Commenters on the message board for Kellogg’s site say they are having trouble getting through to the provided 1-800 number, and many didn’t even get the news about the recall until the cereal had already been eaten.
So far, the company has said that due to such a high volume of calls, they ask that customers are patient and keep trying to get through with any questions. They also say that the chances of metal fragments affecting anyone’s health is very low.
We understand and apologize for your concern. According to Dr. David Acheson, an internal medicine physician and former Chief Medical Officer at the FDA Center for Food Safety and Applied Nutrition (CFSAN) with whom we consulted, the likelihood of these fragments making their way into the food is low; furthermore, the chances that any affected food will cause injury is low.
The number to call with concerns is 800-962-1413, which is open from 8 am to 6 pm Eastern Time, Monday – Friday. Below are the items to check: