Katie Couric’s Temporary Return to Morning News May End Today’s Reign

G.M.A. has not beaten the NBC morning show since 1995

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Katie Couric will return to “Good Morning America” for one week while host Robin Roberts is on vacation. Couric also works as a Special Correspondent for ABC News, contributing to ABC World News, Nightline, 20/20, Good Morning America, This Week and primetime news specials. The single mom has anchored the CBS Evening News, reported for 60 Minutes, hosted Today and reported for Dateline NBC.

Her ratings on CBS Evening News have not been stellar but The New York Times is predicting that her temporary stint on G.M.A. might put an end to Today’s winning streak:

“G.M.A.” finished last week only 137,000 viewers behind “Today,” the closest it has been in nearly five years. The ABC show also won two of the five mornings last week, also for the first time since October 2007. “G.M.A.” has not gotten any nearer to “Today” since that week.”

This is so important because of Today’s long leading history: “ABC executives have been nearly obsessed with breaking the longest-winning streak in television history, the 16-year-plus run that “Today” has enjoyed. “Good Morning America” has not beaten the NBC morning show since the first Clinton administration — December 1995.”

Twitters users are interested to see how this will shake out:

What a great move by GMA: Katie Couric to guest-host ‘Good Morning America’ next week. Today Show streak of 850 weeks at #1 could end!!(image) 1 hour ago via web ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

We spent 15 years with her on “Today,” now next week Katie Couric will be saying, “Good Morning America” as she… http://t.co/XtdKwjN8(image) 25 minutes ago via Facebook ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Now the Good Morning America Ladies Are Pissed Off About Katie Couric’s Hosting Stint http://t.co/dLOMiSsB(image) 1 hour ago via SocialFlow ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

“Katie Couric GMA guest-hosting gig” Now it makes sense! Front row center on dwts – there are NO accidents in big biz disney cross-promo tv!(image) 2 hours ago via web ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Like all good journalists, Katie Couric shared some tips on how to interview in the following YouTube video:

She advises interviewers to be a gracious host, calibrate their tone, ask open-ended questions, predict follow–up questions, be an active listener, assess their audience, and conduct some background research on the person they will be interviewing.

Katie Couric’s Temporary Return to Morning News May End Today’s Reign
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    The morning television shake-up that NBC News said would not come — even as recently as two weeks ago — arrived on Monday when ABC’s “Good Morning America,” based on preliminary weekly ratings, defeated NBC’s “Today” show for the first time in 852 weeks.

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