Jessica Alba to Launch New Line of Beauty Products

Pam WrightLife

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Jessica Alba, actress and co-founder of The Honest Company, is expanding her brand to include a range of beauty products!

The Honest Company was launched in 2011 and has quickly grown into a billion-dollar business, making co-founder Jessica Alba quite the entrepreneur.

The company will expand with the launching of a line of beauty products, including skin care and color cosmetics, this fall.

“The values we stand for — safe, effective products to lead a healthy life — translate into every vertical,” Alba told WWD. “Beauty was always part of the plan. It was just a matter of when, how and being able to execute it properly. I didn’t want to do this half-ass.”

According to WWD, Honest Beauty will be a separate company from The Honest Company and will consist of an 83-piece collection, including 17 skincare products and a 66-piece makeup range.

The skincare range in price from $8 to $40 and will include gel cleaners, moisturizers for individual skin types and an eye cream. The color cosmetics collection will include concealers and blushes, a dual-ended mascara with lash primer, chubby lip pencils and glosses, to name just a few of the products that are coming.

“There’s no hero product; we tried to offer anything you could ever need,” said Jessica Alba, who ran into some problems recently with her sunscreen products. “If women like one product, they’re likely to try more. I will always try something that a girlfriend tells me she loves, way more than watching a commercial about it.”

Jessica Alba's range of products will be available on the website honestbeauty.com on Sept. 9.

Pam Wright