Jersey Shore’s Snooki Creates Fashion Line

By: Alexandria Sardam - February 23, 2014

That’s right, the leopard print-clad reality TV star is making headlines again. But this time-it’s for her brand new clothing line.

Nicole “Snooki” Polizzi recently debuted her fabulous first fashion line, SnookiLove by Nicole Polizzi, at the Magic Market Week clothing convention in Las Vegas last Tuesday.

Polizzi joined forces with clothing manufacturer Double Zero for her new women’s sportswear collection.
“After trying a few companies I realized Double Zero was the best fit for my line,” she said. “Hard working people who understand where I wanted to go in terms of fashion and designs.”

While her clothing is available for sale on her website, Snooki still hasn’t announced who will be carrying her new collection.

The 26-year-old collaborated with Double Zero’s chief designer Jason Kim to produce the juniors line. “Jason is my homie. He knows what I love and we work together to build ideas for great pieces,” she continued.

While the fashion line isn’t the Jersey girl’s only side project, she gives kudos to her fans for supporting her many business ventures.

“The opportunity for these ventures is only because of the fans and their support!” the fashionista explained. “They’ve supported me through my crazy times growing up on ‘Jersey Shore’ and now maturing with me in becoming a mother and I couldn’t be happier! My brand will only expand with all the amazing support I get.”

The line features over 50 garments ranging in price from $19.95 to $99.95.

Image Via Instagram

Alexandria Sardam

About the Author

Alexandria SardamAlexandria is a recent Kentucky journalism grad with a passion for all things music. When she's not covering a festival, she's out scouring record store shelves for the latest vinyl find. She also likes nail polish and dogs. Follow Alex's tweets @deadheadal or shoot her an e-mail asardam@ientry.com She welcomes all comments!

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