Jay Z Will Continue Collaboration With BarneysBy: Tobias Roth - November 17, 2013
Despite the recent claims of racial profiling that have been filed against the store recently, Jay Z has said that he will continue his business partnership with Barneys.
Jay Z is certainly one of the most successful celebrities who have decided to turn to business, and does not want to jeopardize his business relationship, however some things will be changing.
The rapper and businessman, Jay Z, announced through a formal statement on his website that he would be moving forward with the launch of his BNY SCC collection.
This deal will continue, under the condition that the rapper remains to be in a leadership position on the committee, and have a seat on a council specifically convened to deal with the issue of racial profiling.
Jay Z’s role in the partnership was called into question last month after two separate cases of racial profiling were filed against the store. A petition was also drafted in order to urge the 43-year-old rap star to end his partnership, after the issues came up.
In defending his decision to continue the partnership, he stresses the charitable aspect of the business, and 100% of the collection’s proceeds will go toward his Shawn Carter Foundation, which is named after the rapper, whose given name is Shawn Carter. In addition, the foundation will receive 10% of all retail sales from Barneys New York stores nationwide, and Barneys.com on November 20th.
In addition to his partnership with Barney’s and his many other projects, Jay Z also released his own men’s fragrance recently, and is conveniently titled “Gold Jay Z.”
Whether their customers or Jay Z’s fans will believe it or not, the luxury store seems to be wanting to fix their image, and not have themselves labeled as a store that would be involved with racial profiling.
In a statement issued from Barneys, which was sent from vice-president of public relations and special events, Beth Orr said “Moving forward, Mr. Carter’s leadership in this process will further strengthen the industry’s ability to ensure that anyone who walks into a retail establishment is treated equally and with respect. We welcome Mr. Carter’s input and recommendations to our future policies and guidelines.”
Jay Z, while being the very successful business mogul that he is, has decided to continue his partnership with the luxury store, and assures his fans that he will only be doing it on certain conditions, where he will be able to be a leader in the process.
Image via Youtube