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Is Google’s +1 Button Killing Google Buzz Already?

Sites Switching Out Buzz Buttons for +1 Buttons

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Is Google’s +1 Button Killing Google Buzz Already?
[ Social Media]

Google Buzz has never lived up to Google’s hopes for the service. That seems pretty clear now. Much like the ill-fated Google Wave, it launched to much hype (not to mention privacy concerns), but for the most part fizzled out in terms of user interest.

Even Buzz users (I count myself among them, to some extent) aren’t exactly radiating with enthusiasm for the service, and quite frankly, Google has done little in the way of enhancing the service since its launched.

Now here comes the Google +1 Button, Google’s latest social sharing button, which has a direct impact on search rankings. Clearly webmasters and publishers have greater incentive to use this than they do Google Buzz, especially considering the ongoing challenges of SEO and ever-changing Google algorithm.

Today, Google launched the +1 button for websites, and sites all over the place are already ditching the Buzz button on their content in favor of the +1 button. Prior to the release, we wondered if site owners would find room for both, and it appears that many are not.

Plenty of industry publications have already made their decisions. TechCrunch, Mashable, and Search Engine Land, ReadWriteWeb, and we here at WebProNews have already switched out Buzz for +1 on article pages. I’m sure the list of sites goes on and on.

Google did address this somewhat when the +1 button was announced. “Buzz button[s] are used for starting conversations about interesting web content (‘Hey guys, what do you think about this news story?’),” the company said. “+1 buttons recommend web content to people in the context of search results (‘Peng +1′d this page’), and +1′s from social connections can help improve the relevance of the results you see in Google Search. Soon, you’ll be able to use the +1 button, or the Buzz button, or both—pick what’s right for your content.”

Apparently site owners are not too concerned about Buzz conversations around their content. I’d wager that Google will address this issue again in the near future.

Google Buzz still sits in the Gmail inbox. How often it actually gets checked, and by how many people is anybody’s guess.

It’s entirely possible that Google just effectively put a big nail in the coffin of its last major social attempt. Perhaps not the final nail, but I don’t see any indication that Buzz is gaining any ground. I suppose one positive aspect of this for Buzz is that the +1 shares appear on the Google Profile in a tab next to a Google Buzz tab. Assuming that people actually visit these profiles to look at +1 shares (and that’s a big assumption), they could be reminded of Buzz and see what these same people are “buzzing” about. Chances are that in most cases, they’re simply syndicating updates from other networks like Twitter.

A privacy group did just win $500,000 from a Google Buzz settlement.

Is Google’s +1 Button Killing Google Buzz Already?
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  • Lisa Miller

    Buzz and +1 are not the same thing at all, but you state in this article http://www.webpronews.com/google-1-button-2011-04 that “…It stands to reason that any site currently using the Buzz button will adopt the +1 button, as it should do essentially the same thing, while also contributing to search rankings. Why not use it?…”. You not only assume that businesses and content sites will not understand the difference, you don’t get it yourself. You claim to use Buzz to a limited extent, but I don’t see how that’s possible, given your conclusions. This is simply shoddy reporting and it looks like a very thinly disguised case of Googlephobia.

    • http://www.webpronews.com/ Chris Crum

      They do “essentially the same thing” in terms of posting links to content on your Google Profile. Yes, Buzz caters more to conversation, as I believe I also noted. I don’t think I assumed businesses and content sites would not understand the difference. I think you’re doing a bit of assuming yourself. If I’m Googlephobic, I better seek some help, considering all of the Google products I use on a daily basis.

  • http://www.brickmarketing.com/search-engine-optimization-firm.htm Nick Stamoulis

    I added the +1 button to my business blogs last night. And believe it or not I still use Buzz. I don’t see much return from my Buzz efforts but it doesn’t take that much time to manage. It’ll be interesting to see if the +1 button makes any real waves outside of the marketing community. If the end user fails to use it, there isn’t much value.

  • http://www.seo-services.com Brian Greenberg

    Bummer. I need to update all my social toolbars on my blogs now. I do like the +1 better than buzz though.
    Google keeps prompting me to install +1 code when I login to my Adsense account, but the link to get the code doesn’t work. Silly.

  • Karl Hansen

    I do use Buzz frequently, and find it pretty handy. It’s possible the author has not spent enough time in Buzz following people and posting content; you get more out of it the more you put into it.

    The active Buzz community also is puzzled by people stating that it is unused or not useful. Open Buzz! Follow people! Comment!

    • http://www.webpronews.com/ Chris Crum

      As were the active Google Wave community.

  • http://www.wordstream.com steve

    I think i’ll be switching out the Google Buzz button for Google +1. http://www.wordstream.com/blog/ws/2011/06/02/google-plus-1-review

  • http://www.healthcarereviews.com PL

    They’re more heavy handed with this social button rollout, emphasizing it’s affect on search engine results, which everyone values even more than Facebook traffic.

    Does anyone know if +1 comes with all the baggage as the Facebook Like button (background tracking code and file downloads)?