iPhone 5 Rumor: WWDC Logo Provides Clues?

    April 27, 2012
    Shaylin Clark
    Comments are off for this post.

When Apple announced the details about the 2012 Worldwide Developers Conference on Wednesday, it set tongues wagging – or, more accurately, keyboards clicking – all across the internet. While Apple’s announcement all but confirmed that iOS 6 would be announced (just as iOS 5 was announced at WWDC 2011), there was speculation about what else Apple might have up its sleeve. An iPad Mini? An iTV? The iPhone 5 (or iPhone 6 or, most likely, “new iPhone”)?

While some still think the next iPhone will be unveiled at WWDC 2012 – after all, the iPhone 3G, 3GS, and 4 were announced at WWDC 2008, 2009, and 2010, respectively – the majority agree that the next iPhone will be coming in October. After all, a summer release would put only about nine months between the iPhone 4S and the next iPhone, and that’s an awfully short window for Apple to prepare the kind of redesigned iPhone that we’ll probably be seeing.

Nevertheless, some have speculated that the iPhone 5 will at least get a mention at WWDC 2012. Blogger Michael Nace asked readers if they could see any hints to what Apple might be doing at WWDC in the logo itself. While this may seem a bit silly at first, bear in mind that Apple has often hidden clues about their upcoming announcements in logos like this. Interestingly, a pretty significant number of Nace’s readers did see something. Before we get to what his readers saw, though check out the logo below and see if you see anything:

WWDC 2012 Logo

Do you see anything that might be a hint? How about a big red 5 in the middle, at about a 45ยบ angle to the left? Well, that’s what Nace’s readers – quite a few of them, apparently – saw. In case you can’t find it, here’s where it’s supposed to be:

WWDC 2012 Logo

What do you think? Do you see it now? Well, of course you do. The problem with this sort of thing, though, is that the 5 isn’t the only number that shows up. Before I read the part of Nace’s post that specifically tells you to turn your head to the left, I couldn’t see it. Even then, I had to look for a bit before I saw the 5. What I saw at first was a 2:

WWDC 2012 Logo

Even after I knew where the 5 was supposed to be, I had to work a bit before I could see it as a 5. It looked a little more like an upside-down 8:

WWDC 2012 Logo

So, what’s the point of all this? Well, while the 5 is visible if you look at it just right, the fact is that the odds of the next iPhone being called the “iPhone 5″ are actually pretty slim. For one thing, it’s actually the sixth-generation iPhone, not the fifth. The iPhone 4S was the iPhone 5 in all but name. Apart from that, though, there’s the iPad issue. With the 3rd-generation iPad, Apple dropped the number from its name. It’s a pretty safe bet that they’ll do the same with the iPhone.

The moral of the story, then, is that although sometimes Apple does hide stuff in their logos, it doesn’t necessarily pay to go looking too hard for it. After all, to paraphrase Freud, sometimes a bunch of colored squares is just a bunch of colored squares.

Although, now that I think about it, those square are the same shape as an iOS app icon…

  • Jack

    Well, I dunno about seeing numbers! I think most people have a good pharmacist ! Lol. But, I did notice that the logo is made of app squares within app squares… Is it the “in-app” touch I’ve been hearing about?

  • Casper

    It may sound stupid, and it’s highly doubtable but maybe they will bring out a square device. If the logo has a clue i think thats the most obvious one. We’ll see, but i hope they will release the iPhone 5 though. A liquid metal unibody would be marvelous.

  • http://iphone5newsblog.com Michael Nace

    Here is the link to the iPhone 5 News Blog story and comments: http://iphone5newsblog.com/2012/04/26/iphone-5-enthusiasts-seeing-5-hidden-in-wwdc-logo/

    • http://www.webpronews.com/author/shaylin-clark Shaylin Clark

      Sorry for the omission! Must’ve been an editing error on my part. I’ve added it back into the story.

      • http://iphone5newsblog.com Michael Nace

        No problem, Shaylin. Thanks for adding the link and doing the story. We’ve had a lot of fun with it.


    Apparently the publisher of this article never took into account the fact that the iPhone 3g and 3gs did not make the iPhone 4, an iPhone 5. The next iPhone will most likely be called the iPhone 5.

    • http://www.webpronews.com/author/shaylin-clark Shaylin Clark

      Two things: 1)The iPhone 4 was called the iPhone 4 because it was the fourth iPhone. The iPhone 3G was the second iPhone, the 3GS the third. Consequently, the iPhone 4S was the fifth iPhone, and this year’s iPhone will be the sixth. If Apple does go with a numbering system for the upcoming iPhone, iPhone 6 makes the most sense, because it is the sixth generation iPhone. But, 2)Apple is almost certainly going to do away with numbering iPhones entirely, just as they did with the iPad. Just like the third-generation iPad was “the new iPad,” the sixth-generation iPhone will be “the new iPhone,” as will each subsequent generation (probably).

  • Kevin

    Terrible article. Ambiguous speculation of the uninformed.

  • Dennise

    I really don’t think that this is the iphone 6 as the writer so says. I see a pattern in a way that first came the Iphone 3 then Iphone 3s after the Iphone 4 and then the Iphone 4s. Maybe this is the 5 and in nine months will hear about the Iphone 5s. Just a thought.

  • http://charchin.com crobb

    I figured it out! At WWDC 2012, Apple intends to introduce…drum roll please…a bunch of colored squares!

  • Rob

    They just brought in 4s to cover the iphone 5 coz it wasn’t ready yet.

  • Abs

    this has to be the most ridiculous thing i ever read, while I may be anticipating a new iPhone, I dont see a “5” in the design or whatever

  • Simon Gringer

    It’s a GUI overhaul for iOS 6. I know because I designed the storyboard for the new startup screen which included the on page fade in of the app icons.

  • MB

    The squares are the same shape as the square on the home button. Maybe a home button redesign? Maybe the logo on what is current and will change, not a hint at the future design.

  • Shane

    When I looked at it the first thing I think of is 3D. Not sure why. Maybe b/c of the recent 3D image patents Apple applied for recently

  • cody

    or how about the newly redesigned square home button?

  • paolo

    Hmm. A return to the rainbow-colored Apple logo. Pixels. Retina display for Macs? iPad mini? More than apps, the squares remind me of the trackpad. A MacBook touch?

  • Parish The Third

    I just hope it comes out wwdc. My bday is June 11th and it’ll be a great bday present!!!! Also I know this sounds stupid, but what’s 8-2? 6. The next iPhone is the 6 generation iPhone?? Haha. C’mon apple. They’ll make a lot of money with iPhone 4 contracts ending this summer!!

  • Lee Sandel

    5 = iPhone 5
    8 = Mac OS X Mountain Lion 10.8

    The Developer Preview of Mountain Lion is just beautiful. I personally waited for this and skipped the Lion Update.. Why update to a first release of Lion when you have the perfectly refined release of Snow Leopard?

    Makes no sense.

  • Tyler

    What about the 8 tiny squares that aren’t touching any other blocks?

  • Tyler

    Also, if you look real close there are 6 really big blocks

  • Jay Jay

    I think it’s fairly obvious… at least now… that the WWDC 2012 logo represents Apples determination to unveil retina displays across their entire Mac line up. From the iPad to the iMac and everything in between.

    That logo… to me… screams retina displays.

  • http://angadgets.net/ emmy sam

    its not a holy phone, but crazy users take it as a religious act. i Read iphone5webnews daily. the author school of thought is impressive. but i dono why Apple make iphone 5 a surprise