iPad Magazine: AOL Launches Editions
AOL officially launched its iPad-exclusive magazine today. It’s called Editions.
They’re not exactly following the trail blazed by News Corp.’s The Daily. Editions is free, and it’s content is personalize for each user. AOL bills the daily publication as “The Magazine That Reads You.”
AOL says it leverages a “sophisticated set of algorithms that takes all of your actions into account, from opening an article to adding a new interest, to help learn what you do and don’t like.”
For some, this will be very appealing. For critics of the so-called “Filter Bubble” this will likely add to the problem.
“Our goal for Editions was to take the best of the online and offline reading experiences and fuse them into a single, sleek magazine unlike anything else that exists today,” said David Temkin, Head of Mobile, AOL. “By combining custom features with technology that learns about you as you use it, Editions delivers a magazine every day that’s full of the things you care about most.”
Editions comes with 15 topic sections (Design, Tech, Business, Family, Health & Fitness, Sports, Entertainment, Travel, etc.), and the ability to edit each section to include your favorite companies, sports teams, celebrities, etc.
It also has local news, weather, hyper-local content sources, and a built-in Calendar that syncs with Facebook and iCal.
There does seem to be lot of interest in iPad-specific publishing these days. Even Facebook just acquired Push Pop Press, which is known for creating the iPad app based Al Gore’s book “Our Choice”.
Editions is now available in Apple’s App Store.