Infographic Asks If You’re Losing Money On Mobile E-Commerce

By: Chris Crum - July 28, 2014

Blue Stout marketing manager Jenna Compton posted an infographic from the compnay at Social Media Today, asking readers if they’re losing money with their mobile e-commerce.

The graphic explores how many consumers are using smartphones and/or tablets, how user experiences are affected by mobile device, and how this affects recommendation of services. It pulls data from Ogilvy & Mather, Search Engine Watch, Google’s Mobile Playbook, MivaMerchant, and Jumio, as well as a 2013 Customer Mobile Insight Study.

The moral of the study is that better UX design can help your mobile e-commerce endeavors.

And yes, I believe that should say “shopping CART abandonment”.

Image via Blue Stout

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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