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Infographic Asks If You’re Losing Money On Mobile E-Commerce

    July 28, 2014
    Chris Crum
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Blue Stout marketing manager Jenna Compton posted an infographic from the compnay at Social Media Today, asking readers if they’re losing money with their mobile e-commerce.

The graphic explores how many consumers are using smartphones and/or tablets, how user experiences are affected by mobile device, and how this affects recommendation of services. It pulls data from Ogilvy & Mather, Search Engine Watch, Google’s Mobile Playbook, MivaMerchant, and Jumio, as well as a 2013 Customer Mobile Insight Study.

The moral of the study is that better UX design can help your mobile e-commerce endeavors.

And yes, I believe that should say “shopping CART abandonment”.

Image via Blue Stout