Infographic Asks If You’re Losing Money On Mobile E-Commerce
Blue Stout marketing manager Jenna Compton posted an infographic from the compnay at Social Media Today, asking readers if they’re losing money with their mobile e-commerce.
The graphic explores how many consumers are using smartphones and/or tablets, how user experiences are affected by mobile device, and how this affects recommendation of services. It pulls data from Ogilvy & Mather, Search Engine Watch, Google’s Mobile Playbook, MivaMerchant, and Jumio, as well as a 2013 Customer Mobile Insight Study.
The moral of the study is that better UX design can help your mobile e-commerce endeavors.
And yes, I believe that should say “shopping CART abandonment”.
Image via Blue Stout