Infographic Asks If You’re Losing Money On Mobile E-Commerce

    July 28, 2014
    Chris Crum
    Comments are off for this post.

Blue Stout marketing manager Jenna Compton posted an infographic from the compnay at Social Media Today, asking readers if they’re losing money with their mobile e-commerce.

The graphic explores how many consumers are using smartphones and/or tablets, how user experiences are affected by mobile device, and how this affects recommendation of services. It pulls data from Ogilvy & Mather, Search Engine Watch, Google’s Mobile Playbook, MivaMerchant, and Jumio, as well as a 2013 Customer Mobile Insight Study.

The moral of the study is that better UX design can help your mobile e-commerce endeavors.

And yes, I believe that should say “shopping CART abandonment”.

Image via Blue Stout