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If You’re Dumping A Ton Of Pages On The Web, Do It Gradually, Says Matt Cutts

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Google posted a new Webmaster Help video today. This time, Matt Cutts addresses a question posed by fellow Googler John Mueller, who asks:

A newspaper company wants to add an archive with 200,000 pages. Should they add it all at once or in steps?

Cutts says, “I think we can handle it either way, so we should be able to process it, but if we see a lot of pages or a lot of things ranking on a site all of a sudden, then we might take a look at it from the manual web spam team. So if it doesn’t make any difference whatsoever to you in terms of the timing of the roll-out, I might stage it a little bit, and do it in steps. That way, it’s not as if you’ve suddenly dropped five million pages on the web, and it’s relatively rare to be able to drop hundreds of thousands of pages on the web, and have them be really high quality.”

“An archive of a newspaper is a great example of that,” he adds. “But, if it’s all the same to you, and it doesn’t make that much of a difference, I might tend to do it more in stages, and do more of a gradual roll-out. You could still roll them out in large blocks, but you know, just break that up a little bit.”

So it doesn’t sound like you’re going to have any major problems if you do it all at once (provided you’re not actually spamming Google with low quality content), but you might be raising a red flag with the web spam team, so it’s probably better to err on the side of caution, as Cutts suggests.

If You’re Dumping A Ton Of Pages On The Web, Do It Gradually, Says Matt Cutts


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  • http://toofin.org/ toofin

    Thanks for making things clear, one more step to be google friendly and avoid penalties.

  • http://www.opace.co.uk/seo Opace

    I’m glad that he’s making these short videos, it’s great to get word ‘straight from the horses mouth’ rather than all the guesswork and theory that sometimes comes with SEO.

    Thanks for posting!

  • http://www.lizmy.com tiky

    I found a nice shop online last time.The Jordan High Heels and are Nike High Heels
    very cheap and nice.

    • Ron

      That is nice, what does this have to do with the topic of the page again?

  • Justin

    Isn’t the big SE being too overbearing? You know what is good for your users, right? So, do it as is convenient to you. If your content is good, whoever the SE, they will have to come to you.

    Also, IMHO, if you have an archive of 200,000 pages, I would guess you already are a brand worth recall and your users would be coming to you by typein and not through a SE.

  • http://www.graciousstore.com Nina

    As Cutts said it is unlikely that anyone will dump tons of contents on the web at once. This has not thing to do with any content marketer who posts an article on the web a day

  • http://www.mobilewebsitedesigncornwall.co.uk Mobile Website Designer

    Any ‘heads up’ greatly appreciated!

  • http://www.favoriteuniversity.com Arick

    I have few sites and dumping few thousands of it into one in a day and the page have hard times showing up in Search engine. After few weeks, it was shown up and the ranking increased one by one.
    If I read your article earlier, I’ll do it in few days or weeks. I come here from DP. :)

  • http://www.jackbewildered.com Jack

    What about if it’s OK to roll out many pages, but each one in stages, maybe? Like maybe I can do one sentence or paragraph a day for each page??? Is it OK for doing that?

  • http://www.tusaludesvida.com beatriz

    thanks for this excellent blog where me as new in the blogger world can have a site that offer me some references about what i should do or not in my blog.

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