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If BMW Is Doing This, Why Wouldn’t Google Combine Driverless Cars With Project Glass?

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BMW has an augmented reality “smart windshield technology,” which is seems much like what Google is doing with Project Glass.

The following video has been around for a while, but it’s picking up some attention today, thanks to psfk.

“One second and 28 metres,” BMW says on its site. “That’s the time required to take your eyes off the road and read 100 km/h on the speedometer. The BMW Head-Up Display from BMW ConnectedDrive projects the current speed or navigation instructions directly into your field of vision − letting you keep your eyes on the road.”

“The display includes information such as warnings, messages from Speed Limit Info and the preselected speed in Dynamic Cruise Control,” the company adds. “Complicated junctions become easier to negotiate thanks to the High-Guiding function of the navigation and its clear display of the road layout.”

BMW makes a point to note that the virtual imagery is is all “clearly legible” in any lighting condition. The height can be adjusted, as can the brightness.

Google, as you may know, in addition to Project Glass, has driverless cars. It just so happens that at least one engineer has worked on both. In fact, he even teaches a driverless car class.

How long until Google cars come with Google Glass windshields?

If BMW Is Doing This, Why Wouldn’t Google Combine Driverless Cars With Project Glass?
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  • utomo

    Why google did not try to make something for plane ? It has little disturbance from other vehicle. And also pilot salary are expensive. So google can sell it good price when it is available

  • http://www.allaboutclothing.co.uk David P Atkinson

    Where is the safty concept involved in the technology that may block your field of vision while driving a car? You may look at the speedo for a few seconds when the time is right, then look at the road again. When you have a distraction like this I think might cause an accident. You will fail an M.O.T test with the slightest blemish on your windscreen within your field of vision.

  • Charles Small

    This does not go nearly far enough. A total solution would be to put a telepresence robot in the driverless robot and then we can live in Philip K Dicks worst nightmare, never having to leave out couches or face an actual human being. The extended family broke up in the nuclear family long ago. Lately the nuclear family has fissioned into discrete particles (individuals). The Census Bureau reports that there are an umprecident number of people living along in the US. Google Glass, and its inevitable horde of competitors, will allow people to go out in public, yet detatched and uncommencted, completely wrapped up in the themselves. E-egomanciacs, in other words.

    • AliG

      Butthurt Luddites, much? I don’t see he this is distracting at all, unless you think that HUDs in use with aircraft for years are “distracting”. A distraction would be blaming technology for the dissolution of the nuclear family.

  • Harv Lipman

    My Buick LaCrosse has Heads up display which I love, and it makes it seem like the speed and other information hangs our over the front of the hood of the car, even better than being on the windshield. General Motors has had this technology for around 30 years now and it is better that what I have seen of the BMW heads up display. It’s amazing that the person writing the above article did not do any research!

  • http://yrihf.com John Bailo

    With a true driverless car, you would want to minimize glass as much as possible for safety reasons.

    I imagine being able to enter the vehicle which would have seats facing each other and being able to say or type “take me to the nearest Best Buy” the way you would look something up on Google maps.

    • Merl

      with wide angle cameras mounted outside the vehicle and wide screen displays inside, all glass could have been eliminated from all cars some time ago.

  • Merl

    Hmmm
    Very interesting stuff people, Im sure though that all the concerned parties will take a good look at all the “But what if” that could be raised on this type of technology. The age old “the good, the bad and the downright Ugly” that is the human nature needs to be looked at real good here I think.
    But think of this, from a security point of view? employees can not be held accountable for things they did not do, or could it be that now they would not be able to get away with that sort of thing anymore :-)
    Muggings will be recorded with positive identification, motor accidents … the list goes on of possible bennefits. I’m not listing the cons here as that list will also just carry on and on. So the best thing I would think is to let the public decide if this is a thing they would want and use or not. Same as with Cassets to CD’s and DVD’s.
    Well thats my pennies worth anyway.

  • Roger Waldron

    “Why wouldn’t Google combine driverless cars with Project Glass?”

    Because the car is driverless.

    Also because BMW wants you to buy BMWs, not just have it work with any old used car + Google Glasses.