How To Use Twitter's New Partner Marketplace To Find Help For Your Business

Chris CrumBusiness

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Twitter announced the launch of its new Official Partner Program, which it says will help businesses achieve better results "on Twitter and beyond".

What products do you currently use to get more out of Twitter? Let us know in the comments.

Twitter already had its Twitter Certified Program, which it launched back in 2012. The goal of that was to make it easier for businesses to find the right tools in three categories: engagement, analytics, and data resellers. Earlier this year, the company launched the Twitter Marketing Platform Partner Program. The new Official Partner Program marries the two to present partners officially recognized by the company for their "high quality products" or "expert-level services and proven success on Twitter".

To go along with the program, there's a new Twitter Partner Marketplace, where businesses can find helpful products and services based on specific goals, location, and industry.

You can indicate that you need help in one of the following categories: Agency Services, Consulting Services, Discovering Content for News, Displaying Content Publicly, Listening to Consumer Insights, Managing Ads, Managing Customer Care, Managing Mobile Ads, Managing My Social Presence, Measuring Ads, Measuring Mobile Ads, Measuring Social Efforts, Monitoring Social Trends, Optimizing Creative Ad Performance, or Targeting Ads.

Once you hit search, you'll be presented with partner results that meet your criteria.

From there, you can view a partner's profile and/or contact them.

Twitter's official partners are recognized for what they do best across eight competencies, says Twitter. These include: analytics, engagement, content curation and display, consulting and agency services, ad tech, audience data provider, audience on-boarding, and ad measurement.

Twitter says they can help marketers, advertisers, and brands increase campaign performance, gain deep insight, market more efficiently by helping them scale, manage, and measure campaign performance to achieve objectives, measure brand performance, identify marketing and consumer insights, manage their social presence, discover and display engaging content, and oversee customer care.

Twitter also announced hat IBM is its first ever consultancy partner resulting from its previously announced enterprise data partnership.

"This growing program, new site and new logo are just the beginning," says Twitter's global director of developer and platform relations Prashant Sridharan. "We’re excited to put more resources into developing Twitter’s ecosystem for years to come. Many partners have seen tremendous success and value in working with Twitter and being a partner."

"While only the highest-quality solutions are admitted to the program, we’re always looking for new and innovative products and services," Sridharan adds.

Those with products they think would be a good fit for Twitter Official Partner Program can find out if they're eligible and applying here.

Have you explored the new marketplace yet? Let us know what you think.

Images via Twitter

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.