Hotels.com said today it has launched a Facebook comments plug-in on its U.S. and U.K. websites.
The plug-in allows Facebook users to leave comments directly on the hotels.com site, which will then appear on their friends' Facebook news feed. Comments made by friends can be shared in the stream on the hotels.com page.
"We are very proud to be among the first travel companies to bring Facebook comments to our customers," says Meera Bhatia, Senior Director of Global Product Planning for hotels.com.
"Facebook comments perfectly complements the current information we carry on hotels.com and enables visitors to our US and UK sites to engage with other visitors to get up-to-the-minute destination information, ask questions and solicit recommendations."
Hotels.com says the new Facebook comments plug-in allows its users to access recommendations and find out information based on other travelers. The Facebook comments plug-in is in addition to the 1.8 million hotel reviews from people who have stayed in the hotels.