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Here’s What Google Thinks About Article Marketing, Widgets, Footers And Themes

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Google’s Matt Cutts has released a new Webmaster Help video. In this one, he is answering a question submitted by himself:

What is Google’s current thinking about getting links from article marketing, widgets, footers, themes, etc.?

The current thinking, he says, is pretty much the same as the past thinking, but he wants to be a little more “explicit” about it. There’s not a lot of surprising info here, or anything most in the industry don’t know, but it does serve as a reminder that trying to get links in easy (or lazy) ways is usually not the best decision.

“Whenever you get a link from just a WordPress footer or a random footer or, you know, when someone installs a widget, or they install some theme on their content management system, it’s often the case that they’re not editorially choosing to a link with that anchor text,” says Cutts. “And so you sometimes see a lot of links all with the exact some anchor text because, you know, that’s what the widget happened to have embedded in it, or something like that. And even if it’s not the exact same anchor text, it’s relatively inorganic in the sense that the person who made the widget decided what the anchor text should be rather than the person who is actually doing the link by including the widget.”

“It’s the same sort of thing with article marketing,” he continues. “If you write a relatively low quality article, you know, just a few hundred words, then at the bottom is two or three links of, you know, specifically high keyword density anchor text, then the sort of guy who just wants some content and doesn’t really care about the quality might grab that article from an article bank or something, and he’s not really editorially choosing to give that anchor text. So, as opposed to something that’s really compelling, when he really likes something, and linking to it organically…that’s the sort of links that we really want to count more.”

“It’s always been the case that these sorts of links that are almost like boiler plate – it’s like not really a person’s real choice to really endorse that particular link or that particular anchor text,” Cutts says. “Those are links that typically we would not want to count as much, so either our algorithms or we do have manual ways of saying, ‘OK, at a very granular level, you know, this is the sort of link that we don’t want to trust.’”

Google did just release a new Link Disavow tool that will let webmasters tell Google links they want it to ignore. Cutts says, however, that you really shouldn’t use the tool in most cases, painting it kind of more as a last resort measure.

Here’s What Google Thinks About Article Marketing, Widgets, Footers And Themes
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  • Haresh

    google have no good technologies for providing best search results..

    so google says do this.. do this..

    who says flash site are bed? (but search giant has no technologies for better crawling flash sites)

    if your site is very fine and useful of relevant query but your back link is bad.. (down your site in google search result why?)

    search engine work is providing best result… no mattter site’s back link is good or not good but if site good provide to in result…

    i think matt and google forget this..

  • Guy

    so looks like it our trouble if somebody steal our article from ezinearticles or example and repost on their site with our links.

    Oh, google – everywhere pittfalls! Just tell us you want LOT of different anchor texts.

  • Robert Blueford

    Outstanding, but this video is too short (2:48), therefore, can’t be taken seriously or demonstrate “quality content”, according to Google’s own norms. This is then SPAM. To doubly prove his and my point, he starts out by stating that this video is “old news” Cutts says: “The current thinking, he says, is pretty much the same as the past thinking” That sounds like perfect SPAM to Google’s and my ears. It’s sad to see humans reduced to the size of a 3 year-old’s Artificial Intelligence like that. This is then SPAM, neurological misrepresentation and intellectual dishonesty. Keep on Google.

  • H. Campbell

    I will admit that most of the time, Google has been helpful to me, especially the GoogleMaps page, but now I’m starting to get disillusioned with that particular search feature. Am I expecting too much? It would be fun to see what the replies to this question would be.

  • http://www.enviroequipment.com Enviro Equipment Inc.

    I am sad to read about the way Matt Cutts -and Google in general- sees article marketing. To begin with, just because an article is only a few hundred words long doesn’t mean it isn’t quality and second, not all articles contain “…high keyword density anchor text”. In many cases, any anchor text is simply the author’s name and/or the name of their website.

    We are lucky that our company’s name contains at least one usually two keywords so our name usually ends up being the anchor text in any articles we end up publishing.

  • http://akiavintage.com/ Brian

    I need to know how can we grow if we never promote our sites ? article marketing, footer link for promotion purpose, widget install ? the answer is adwords LOL

  • http://wpthemesdaily.com Robert

    I think the message is clear here. Forgot about mass submission, try more relevant content and traffic will come

  • http://nichearticlemarketing Gordon Meagher

    I think that many people miss the point of Article marketing. It’s not about the back-links its about getting eyes on your article and driving traffic back to your site. Top article directories will still drive traffic to your site.

    Create well written, valued articles that makes people want to click your links.

  • http://articlemarketingwritingcourse.com Virgil

    No matter how much things change some things will always be the same. Quality is what it’s all about. For years now Ken Evoy of Site Sell has been preaching quality + content, content, content for years. It always has and always will bring you highly targeted traffic. Article marketing is a great way to earn a decent income while breaking into internet marketing. It’s free advertising/traffic and if it’s good quality in an evergreen market it keeps paying off for years.

  • http://articlemarketingwritingcourse.com Virgil

    No matter how much things change some things will always be the same. Quality is what it’s all about. For years now Ken Evoy of Site Sell has been preaching quality + content, content, content for years. It always has and always will bring you highly targeted traffic. Article marketing is a great way to earn a decent income while breaking into internet marketing. It’s free advertising/traffic and if it’s good quality in an evergreen market it keeps paying off for years.

  • http://imwithmokat.blogspot.ca/2013/10/great-rules-to-follow-for-article.html Article Submission

    There are steps to having a successful article marketing campaign. Starting with:
    1- sticking to an effective content marketing strategy by telling a story since everyone enjoys a story, and setting up a voice that make your brand stands out.
    2- Creating content that educates
    3- creating content that captivates
    4- creating content that hooks up