Gwyneth Paltrow has launched her own organic line of beauty products, calling it her "dream."
The 43-year-old actress is known for her green approach to life and now she is offering organic and vegan beauty products that align with her lifestyle.
As creative director, Paltrow worked with president and CEO Karen Behnke of Juice Beauty to create a line of eco-friendly color cosmetics and skincare products, called the Phyto-Pigments Color collection.
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Paltrow praised Juice Beauty, saying the collaboration was made to fit.
“The company is kind of my dream in terms of alignment,” Paltrow told Well + Good. “I really believe in what Karen is doing for the sustainability of the planet… She’s really the leader in these practices. It’s very important as a woman, as a mother, and as someone who preaches a non-toxic lifestyle.
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The Phyto-Pigments Color offers an affordable range of "colorful, plant-derived products, including satin-like lipsticks, creamy concealers, eyeshadow sticks, liquid foundation and more, with price points from as little as $20 for eyeliner to $48 for makeup brushes," according to People magazine.
“Obviously we’re living in an age where we’re all becoming more and more aware of link between what we’re ingesting and adverse effects on our health,” Paltrow said. “Ten or 15 years ago with organic food, people didn’t understand it, and now we have this mass movement. [Today] people are really understanding now how absorbent an organ the skin is … how applying toxic chemicals on our skin is not good for us.”
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Sold online, Gwyneth Paltrow's new organic beauty care line with Juice Beauty is available at juicebeauty.com and ulta.com.