Gwyneth Paltrow Designs $90 White T-Shirt

    July 5, 2012
    Amanda Crum
    Comments are off for this post.

I’m no fashion expert–I still wear my husband’s old Misfits t-shirts to bed–but I’m pretty sure a plain old white t-shirt isn’t worth ninety bucks, no matter how much you try to fancy it up with piping.

Yet that’s what actress Gwyneth Paltrow is doing for The Goop Collection, who partnered with Kain Label to throw some black grosgrain piping on the shoulders and sides of the shirt in an effort to make you feel like you’ve just bought something worth $90. According to the site, which features Paltrow as a model:

We’ve collaborated with Kain Label, creators of the perfect tee, to create a version exclusive to goop. Inspired by tuxedo tailoring, we added grosgrain piping to the shoulders and sides, and shortened the length, modernizing this essential wardrobe staple. Only available in the US.

Upon viewing the shirt, I noticed two things right off the bat: 1. It looks like an unfinished DIY version of a men’s Hanes t-shirt, which can be bought in a pack of three for around twelve bucks. 2. It’s see-through, which means it’s super thin and flimsy. I give them three washes before they disintegrate, unless you want to dry clean a white t-shirt.

Nice try, Paltrow, but I think I’ll stick to my husband’s Misfits t-shirts. They’ve lasted a good fifteen years now.



One commenter on a Yahoo! forum says she’d rather pay $90 to never hear Coldplay again.

“If a hundred thousand people buy one of my 90 dollar GOOP t-shirts, my husband Chris Martin and his band Coldplay will retire from music forever.” That would be enough incentive for me to purchase one.

  • Corinne

    I understand that she wants to protect her “brand” and keep the riff raff from wearing her t-shirt, but she should have at least had the proceeds go to a charity!

  • TheRealWord

    Ninety bucks for a t-shirt, yes because the majority of people in the real working class world can really afford or want to spend $90 for a T-SHIRT!

    Hey Thanks Paltrow – you are always thinking about the working family!

    She is a freaking out of touch rich JERK!

    • PeteRieck

      $90 T shirt. I hope she sells a lot of them. People stupid enough to buy them do not deserve to have that kind of spare change. Trouble is, for many, the $90 will be charged on a credit card with a huge balance. Go girl, you wonderful, America-bashing, “British-people-are-much-smarter-than Americans”, Friend of Obama!

  • colinscott

    I’m guessing you’ll be able to find one of those t-shirts for $1.29 at Goodwill in the not so distant future.

  • Buddy S.

    It would not so much be the money for me but anything white I instantly ruin! I can wear a giant bib, “Kiss The Cook” body length apron, barber sheet, makes no diff i’m getting pasta sause on it! I have no idea why I wait to eat pasta when I wqear a white shirt but so help me its a law :(

    • jordon

      I am the same way lol

  • http://www.q3tech.com Q3

    Im sure she’ll start her clothing or perfume line soon. She is at that age now.

  • http://www.ItsNotOnTheTest.com Billy Rob

    For 90 bucks goop is the last thing you want to get on your tee.

  • Azarion

    For $90, I expecting to get a whole outfit.. Or very close to it at least.
    Maybe a shirt and best.. Or a bunch of accessories.
    This is quite ridiculous Gwyneth

  • http://www.zazzle.com/infinitudetortoises?rf=238757806594649553 An Infinitude of Tortoises

    A mere, a paltry $90 for a t-shirt? Heck, I can top that by $10 or so: The Conspicuous Consumption $hirt. It even looks better and gets the main message across, if I do say so myself!


    she’s so fucking hate-able

  • Michele

    It’s obviously not a t-shirt being designed for your average consumer, more so for the wealthy, those that have no regard for the dollar, or the other end- those that are all about labels and names. It has Paltrow’s name attached so they’ll pay the price. Pathetic.

    What a waste … I wonder if any of the profits go to a charitable cause. I could see $25.00 for the t-shirt, and $65.00 for charity. That’s all it’s worth, if even that- $25.00.

  • Michele

    You’ll probably find the t-shirt at Marshalls or TJ Maxx for 75% off … Haaaaaaaaa !!!!!!!!!!!