Groupon just announced the launch of a new travel discovery app based on its popular Groupon Getaways category. This would appear to follow the trend of big Internet companies breaking their services up into more dedicated apps.
The new Groupon Getaways app, the company says, includes "flexible search capabilities". For example, no dates are required in searches. You can browse by theme, such as beaches, outdoors, or deals under $99. There's also a customizable map search feature that lets you select an area by zooming in and out, and seeing Getaways hotel availability within a 30-mile radius.
The app points users to over 25,000 travel deals in destinations spanning the globe.
A spokesperson for the company said in an email, "Because we have so many great travel offerings, we created a standalone experience that offers customers an easy way to browse and book great deals using flexible search tools. Plus, travelers use travel apps. In fact, most smartphone users have a specific folder on their phone with all of the apps they use for travel––now we’re there."
"Travel will still remain an integral part of the main Groupon app," the spokesperson noted. "Groupon apps have been downloaded more than 100 million times worldwide."
The app is available for both iPhone and Android in the U.S. and Canada.
Groupon is launching the app with an introductory promotion in which users can enter promo code (APP20) to save 20% on flash travel deals through Friday. There's also a sweepstakes in which one person can win a Groupon Getaway valued up to $4,000.
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